We kinda knew that there couldn't be any antitrust smoke without the fire of market collusion, and sure enough, Sony Optiarc has been joined on the naughty step by Hitachi-LG Data Storage and Toshiba Samsung Storage Technology Corp. As the names should tell you, these are joint ventures involving some of the world's biggest electronics manufacturers, whose American optical drive divisions appear to be under suspicion of fixing prices. We'd have expected Hitachi and LG to wise up after paying out fines for LCD price fixing recently, but when you look at Hitachi's stock trading up after this news -- with traders confident any forthcoming fines will be too small to dent the company's bottom line -- maybe "by hook or by crook" is actually a viable business plan?