Sky TV has made its arrival on the Xbox 360 today in prompt fashion, with live streaming and on-demand video available, and the keen lads over at Electric Pig already have a preview of the service in action. Their immediate reaction was that the Sky Player interface was "ultra-speedy" and easily navigable using the 360 controller. Streaming at the high-quality setting (alas, there's no HD on offer yet) was also no problem on a 4Mb broadband connection, though they reserve their highest praise for the on-demand content which was pumped through within a couple of seconds of selection and benefits from an "astonishingly well-designed interface." For the full impressions of the subscription-based service, which starts out at £15 per month, hit up the read link below.

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Sky Player on Xbox 360 receives first eyes-on analysis