Sub-$200 Blu-ray players certainly aren't new -- heck, some guys have been doing it since the year 2008 -- but you'll never catch us kvetching about a little more competition. JVC has today introduced (in the briefest way possible, might we add) its newest Blu-ray player just ten months after deciding to play the BD game here in the States. The ultrathin (and "now available") XV-BP11 should slide into just about any AV rack, bringing Blu-ray / DVD playback, AVCHD support, HDMI 1.3, a USB socket and compatibility with a slew of audio formats. Curiously enough, the outfit doesn't bother to mention if this thing is Profile 2.0, but we're guessing (read: hoping) that it wouldn't do something as ludicrous as charge two bills for a Profile 1.1 deck in late 2009. Then again, we've seen zanier things go down...

Update: Ouch -- this thing is only Profile 1.1. Dud. [Thanks, Aaron!]

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JVC Announces Popularly-Priced Blu-ray Player

New XV-BP11 player offers AVCHD file playback.

WAYNE, NJ, October 28, 2009 – JVC today announced the availability of a new entry-level Blu-ray player. The new JVC XV-BP11 is a truly versatile high definition player, offering playback of high definition Blu-ray discs, plus playback of the AVCHD format, the high definition format widely used for HD camcorders, including the JVC HD Everio line.

JVC XV-BP11 Features
# Playable Discs: BD-Rom, BD-R/RE, DVD-Video, DVD-R/RW, DVD+R/RW, Audio CD, CD-R/RW
# Playable Formats: AVCHD, WMV, JPEG, MP3, WMA, Dolby Digital, Dolby Digital plus, Dolby True HD, DTS, DTS HD Master Audio/Essential
# Connections:
o Video: HDMI V1.3, composite
o Audio: Analog L/R, coaxial, HDMI V1.3
o USB Host (front panel)
# Convenience Features: Quick loading, cinema zoom (x16), parental lock, slim design

The new JVC XV-BP11 Blu-ray player is available immediately for $199.95.

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