Speaking at the FPD show
in Japan, Won Kim, VP of LG Display's OLED sales and marketing group laid bare its OLED plans for the future. Pretty significant as LG is one of only two players currently manufacturing production OLED TVs
; though unlike Sony
, LG has yet to ship anything -- that bit of consumer magic begins in November
. So here's the deal: LG will release 20-inch and larger OLED panels in 2010, 30-inch and larger in 2011, and 40-inch and larger OLED panels in 2012. While 40-inch OLEDs will still be "fairly expensive" in 2012, Kim predicts that "OLED panels will cost less than LCD panels in 2016." We'd love to believe that but it sounds overly aggressive to us considering the enormous investment panel manufacturers have made in LCDs (they'll be milking profits just as long as they can) and new push towards 3D televisions. Besides, LG's been all over the map
with its OLED dates so let's not go carving anything in low-temperature polycrystal silicon just yet.