Stay tuned for the network's latest DVR strategy
: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Center users on automated setups
-- most viewers simply settle in and watch the commercials anyway. The New York Times
breaks down the commercial-plus-three ratings system the networks initially opposed that could end up saving shows like Heroes
from cancellation -- though a return to the old way of thinking
might be worthwhile if it means an end to that show's now pitiable existence.