And so it begins. If you had any doubts whatsoever that the ereader battle was in full effect, let this introduction take all of that worry away. Marvell and E Ink have tag-teamed in order to announce a "highly integrated" ereader processor that'll be made available in "turnkey platforms" aimed at the booming ebook reader market. The ARMADA package includes a 166E application processor, WiFi, Bluetooth and 3G modem, and more broadly, the two have agreed to cross license epaper "timing controllers and system platforms," which may or may not be the cutest, sweetest thing we've ever heard. The goods are expected to be ready for readers in 2010, which means that buying a Kindle or Nook today is guaranteed to cause you all sorts of pain when the next best thing ships within twelve months.