Currently, mobile entrepreneurs wishing to hawk their wares on the Pre (or Pixi, or unnamed webOS device of the future) use a software development kit from Palm called Mojo, a stack of Java-based tools that must be installed, studied, understood, loved, and respected before serious development can get underway. Palm sees that as a barrier of entry for web-oriented developers who want to make the leap to mobile apps, though, which is why they've crafted a new SDK called Ares that's based entirely on web technologies -- in fact, there's no install at all, apparently. Much of the interface is said to be drag-and-drop with enough JavaScript exposed to make your local .com designer feel right at home, potentially opening the app landscape to a whole new set of folks -- and considering that the App Catalog is tens of thousands of goodies behind the App Store and Android Market, they can use every loyal dev they get.

iPhone vs DROID multitouch keyboard showdown (video)