Upstart company you've never heard of suddenly selling not one but two ebook readers in the US? Yeah, these are rebadge jobs, but at least one of 'em -- the PocketBook 360 -- is a slightly new variation on a theme. From the looks of it, this one is a new / different version of an ereader most recently seen under the Mentor brand, and packs a 5-inch Vizplex display, 512MB of internal memory, a microSD card slot for expansion, a Linux-based OS, your choice of black or white color options and, of course, support for a full range of ebook formats (including EPUB). The company's PocketBook 301+, on the other hand, is seemingly the same model seen as the Foxit eSlick and Hyper Gear ereader, and includes the same EPUB support, along with a slightly larger 6-inch Vizplex display, and some expanded media playback and game options. Look for it to set you back $275, while the PocketBook 360 runs $240. If neither of those suit you, an additional, stylus-equipped Boox model is also promised "soon" -- and, of course, is mighty familiar.