The once-burgeoning MVNO
industry may be down, but it's not out -- apparently -- on news today that newcomer Simple Mobile is planning to offer GSM-based contract-free plans ranging from $40 for unlimited voice to $50 for unlimited voice and text plus a meager 20MB of data per month (you can upgrade to 40MB for another $5 a month). In theory, it sounds brilliant -- all-you-can-eat minutes, no contracts, bring your own phone (if you don't want one of the six snoozers they offer directly) -- but we can't find a way to sign up for the service, so this might devolve into another Zer01
-esque debacle unless we actually hear of people using and enjoying it. It's clearly not for data-heavy folks, but if this pans out, we can see it stealing some business from the regional value leaders like Cricket
at the very least.
[Via Phone Scoop