The whole line-up consists of the $60 Amps in-ears and $100 Tracks on-ear headphones, which both also come in slightly souped-up and pricier HD variations at $100 and $130, respectively.
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I you just want to more people to talk about the Clic, just make some iDon't ads targeting the iPhone... oh wait that's the Droid.
Or better yet have an ad where the Cliqs are dropped from futuristic jet bombers in these metal casings... oh wait that's also Droid.
How about an ad where you Blur out the competition... now that might work. But then you'd just get caught up in the whole Verizon-Att thing, so no.
I think its fine the way it is, low key.