We had an icky feeling when we first watched the Mass: We Pray teaser. Not because of the toll excessive devotional gameplay might take on our souls, but because we were pretty sure we were being virally marketed to in some way or another. It turns out, our unease (also felt by a few others, including The Escapist) was spot on, as We Pray has been revealed as the latest move in the Dante's Inferno marketing campaign's fight against good taste.
Clicking to pre-order the game on the website or to get a better look at the controllers, now triggers a message about heresy, along with a trailer for Dante's Inferno and a link to the Facebook app, "Go to Hell." Sorry if you were looking forward to We Pray!