When the T-Mobile G1 was launched, Switched On discussed Google's growing rivalry with Apple. But now Google itself an even more formidable threat to the Android than Apple or even Microsoft. Growing out of the group that created the Chrome browser, Google's Chrome OS creates a relatively lightweight layer of hardware management code primarily for the purpose of running one native app, the Chrome browser. While Chrome OS can take advantage of local processing and resources, the OS foregoes local applications, citing a need to preserve speed, security and simplicity.
That argument resembles one Apple made in the early days of the iPhone with web apps before it committed to releasing an SDK and launched the App Store -- a reversal that's created one the most vibrant mobile software ecosystems ever seen. And unlike iPhone apps, Android apps can operate in the background. Indeed, Android's multitasking, alerts, and upgrade notifications are among the most elegant in the industry; clearly the OS development team has put a lot of thought into how to deliver the benefits of local applications in the stringent smartphone environment.
So, should developers invest in local apps for Android or is the future Web apps delivered via the Chrome browser? The mixed message Google is giving developers with
It would be a shame for Android developers and users if its path were derailed by a browser that has developed megalomania.
More seriously, the treatment of desktop and handset platforms as two disparate opportunities that have contradictory app strategies runs counter to the marketplace success that Apple has had with a unified OS X foundation running on Macs and iPhones. Even Microsoft, which has struggled to create the richness of mobile applications that it has on the PC desktop, strives to leverage developer knowledge with common development tools for Windows and Windows Mobile. Nokia, which once relegated Maemo for being fit for "PC-like" mobile experiences, is now more seriously considering integrating the Linux-based OS more deeply into its smartphone offerings. This is because handsets have finally become contextual mobile computers -- Android itself is evidence of that.
And if we can trust and enrich these omnipresent epicenters of our digital lives with third-party applications, we should certainly be able to manage apps on some tertiary PC companion. In the high-stakes competitive environment in which Android competes, developers deserve to know that sponsoring organizations believe in the value of third-party applications that engage the user with appropriate user interfaces and offline functionality. It would be a shame for Android developers and users if its path were derailed by a browser that has developed megalomania.
Ross Rubin is director of industry analysis for consumer technology at market research and analysis firm The NPD Group. Views expressed in Switched On are his own.