We all know Microsoft's feeling pretty smug -- and with good reason -- about Windows 7 right now. In an effort to drum up yet more hype for its latest OS, and perhaps to try and gauge customer interest in an East coast Store, Microsoft has decided to open up a cozy "PC lounge" inside Saks Fifth Avenue's flagship New York store -- you know, the one that actually is on Fifth Avenue. As part of the agreement, Windows 7 will be used to drive Saks' window displays, and opportunities will be provided for customers to interact with the new software throughout the building. The lounge itself will be populated by Windows 7 laptops and Microsoft experts, who'll probably answer your questions in the sort of overly peppy, commercial way that makes us wonder why anyone goes to offline shops in the first place.

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Microsoft opens PC lounge in Saks Fifth Avenue for holiday season