Other than a delightful-looking keyboard, it's a little tough to tell what sets the iriver Story apart from its E Ink brethren (other than its complete lack of wireless), but the little issue of a $400 US pricetag for import versions doesn't give us much reason to find out. Meanwhile, in the UK the somewhat more reasonable £230 tag has been affixed to the now-shipping e-reader, and while that's still a tad bit more than just shipping a Kindle to the UK, if you're still interested you can feel free to check out a few videos after the break that do a mild job of explaining the device to a rollicking soundtrack of Taylor Swift.