We told you we had a feeling this thing was happening -- less than a day after GE consolidated ownership of NBC Universal
in preparation to spin it off and sell a controlling stake to Comcast, CNBC is reporting that the deal is actually done and will be announced Thursday morning. As rumored from the start, Comcast will now own 51 percent of NBC to GE's 49 percent, and the new company will fold in Comcast's various content assets, which means the new NBC will rival Disney in size. That's a big enchilada, and it should make the future of Comcast initiatives like TV Everywhere
extremely interesting. Of course, all this still has to go through the FCC and FTC, and we wouldn't expect anything to be approved and finalized for a year, but none of that takes away from the magnitude of this deal. We'll obviously know more in a couple days, stay tuned.