The International Imaging Industry Association -- colloquially known as I3A -- announced today that Google's signed on as a member of the non-profit organization. They've also simultaneously announced that pre-existing member Microsoft has joined forces with Google on the Camera Phone Image Quality Initiative. What's that all about? The initiative, which also calls Motorola, Eastman Kodak, Nokia, and other members, is dedicated to creating the metrics needed to "produce an accurate and repeatable testing program for camera phone image quality." Considering the wild variances in quality among different cellphones, such formalized measurement techniques would surely be welcomed by everyone on planet earth.