As for the next go 'round, he's looking to take a "tortoise and hare" approach when it comes to competing with Apple, who he himself claims "radically changed" the world around us when the App Store was introduced. As it stands, George sees the Ovi Store as a "jambalaya" of services, with Ben Wood -- an analyst at CCS Insight -- proclaiming that "none of those [work] properly." In the future, Ben has confessed that Ovi needs "to get all their ducks lined up, including hardware, software and services." So, what exactly will said ducks look like early next year? We're told that new features will include "in-application payments, a redesigned user interface that makes apps easier to discover and faster operation," and beyond that, the outfit is also looking to toss in recommendations based on the app purchases of their friends. This is definitely stirring stuff to hear from someone deep within Nokia's lairs, and it certainly makes us all the more excited to see what the next generation will bring. Nothing like a little competition in the market place to really light a fire up under someone's posterior, right?