3D is going mainstream big time, and while the first consumer-friendly 3D cameras are not exactly taking the world by storm, Sony wants to be there when they do. According to a slide deck uncovered by LetsGoDigital, the company is working on a 3D flavor of its Alpha line that will help to "grow market share" in this fledgling segment. Now if you're imagining a giant monstrosity of a machine with dual lenses hanging off the front, take solace in knowing that Sony's HFC Comfort-3D movie camera (similar to the HDC-F950 used to film action sequences in Avatar) does 3D through a single port, meaning you won't necessarily have to go out and double your glass collection to use one of these. Beyond that it's all speculation for now -- wonderful, exciting speculation.

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Sony working on 3D Alpha DSLR cameras?