They are saying 'most gifted' (so bought for 3rd parties), and 'in the company's history' so seeing they sell other stuff we can conclude that either people don't normally buy gifts on amazon or there is something to be observed in the sense that people seem to think kindles are a good gift rather than something they buy themselves, I guess. And they might BS a bit in what info they release but it does give a handle on some trends to check out to see if that's true, if in general e-readers were a popular gift, and I think that is probably true, don't forget that women talkshow hosts like ellen and oprah advertised them, and I assume others and women's magazines, so that puts them on the radar of the 50% of the population that are female once the buzz started, and so that should have had quite an xmas impact if my logic is correct.
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They are saying 'most gifted' (so bought for 3rd parties), and 'in the company's history' so seeing they sell other stuff we can conclude that either people don't normally buy gifts on amazon or there is something to be observed in the sense that people seem to think kindles are a good gift rather than something they buy themselves, I guess.
And they might BS a bit in what info they release but it does give a handle on some trends to check out to see if that's true, if in general e-readers were a popular gift, and I think that is probably true, don't forget that women talkshow hosts like ellen and oprah advertised them, and I assume others and women's magazines, so that puts them on the radar of the 50% of the population that are female once the buzz started, and so that should have had quite an xmas impact if my logic is correct.