Cyclists already have a range of dedicated devices
to choose from that will help them with their training, and it looks like they'll soon have an iPhone app / accessory kit to call their own as well. While the folks behind it are apparently still working on the finishing touches, they've nonetheless decided to get official with their so-called Pedal Brain kit, which more or less promises to be a Nike+
alternative for cyclists. That means it comes with an accessory (a case) that relies on the ANT+ wireless protocol to relay all the necessary information form your bike, which in turn is processed and analyzed by the Pedal Brain app (all of which will also work with an iPod touch). Pedal Brain also goes one step further with a coaching component, which will actually let you make your own training plans and sell them through the app (you'll also be able to determine the price, but Pedal Brain will apparently take a $4 a month cut). No word on an exact price or launch date for the kit itself just yet, but it will apparently sell for somewhere between $130 and $200 (or more if you want the spiffy carbon fiber case).