Panasonic does it again, introduces 152-inch 3D 4k HDTV
By Ben Drawbaugh 
posted January 6th 2010 8:59PM
posted January 6th 2010 8:59PM
PANASONIC DEVELOPS WORLD'S LARGEST 152-INCH FULL HD 3D PLASMA DISPLAY
The ultra-large, 4K x 2K quadruple full HD plasma panel creates a true full HD 3D world, delivering an overwhelming immersive experience
LAS VEGAS, NV (January 6, 2010) – Panasonic Corporation, a world leader in the HDTV technology, has developed the world's largest1) 152-inch 4K x 2K definition Full HD 3D plasma display. The display features a revolutionary new plasma display panel (PDP) Panasonic developed with its new super-efficient quadruple luminous efficiency technology2). The technology enhances PDP's unique advantages as self-illuminating device, contributing to delivering an overwhelming immersive experience to viewers. The Panasonic 152-inch Full HD 3D PDP creates a true Full HD 3D world by faithfully reproducing 3D content such as Hollywood 3D movie titles11).
Self-illuminating plasma panels offer excellent response to moving images with full movition picture resolution3), making them suitable for rapid 3D image display. By employing the newly-developed ultra high-speed 3D drive technology, which adopts the super-efficient quadruple luminous efficiency technology, the new panel achieves a higher illuminating speed, about one fourth the speed of conventional Full HD panels4). This technology enables high-quality Full HD 3D display on the ultra large 152-inch 4K x 2K (4,096 x 2,160 pixels) panel.
The panel also incorporates a crosstalk reduction technology, essential for producing clear 3D images. Compared to other display technologies that use line-at-a-time driving method5), PDPs use frame-at-a-time driving method6) that gives PDP TVs an advantage in crosstalk reduction in principle. Panasonic has successfully developed a unique technology to minimize double-image that occurs when left- and right-eye images are switched alternately. The development has resulted in the 3D compatible plasma display that can render clear and smooth high-quality pictures by accurately reproducing video sources.
The ultra-large 152-inch Full HD 3D PDP, which delivers true 3D movie-theater experience, follows the development of the industry's first 103-inch Class size Full HD 3D PDP Panasonic introduced in 20087) and the home theater size 50-inch Class Full HD 3D PDP in 20098).
This year, which is really the first year of 3D Television, 3D TVs are expected to accelerate the growth of the flat-panel television market by providing new values to customers.
Television has evolved over the years through technological innovations. It started as a device to produce images to be simply watched and then it became a tool when connectivity with other AV devices is added. Now, with the 3D technology, it has developed into a device that delivers an immersive viewing experience, moving into literally an era of "next dimension."
Panasonic launches its first Full HD 3D TVs in 2010 with PDP technology, which is highly suitable for 3D TVs, to offer the utmost picture quality. Panasonic's new 3D TVs will deliver a true full HD 3D quality to create new and exciting television experiences.
Because 3D plasma displays can reproduce highly realistic images, they are considered ideal not only for home theater use but also for a wide variety of uses such as business, medical, education and commercial applications.
Panasonic will make the First Year of 3D Television as a springboard to boost its popularity, capitalizing on the company's ability to offer complete end-to-end solutions from professional 3D camcorders and Blu-ray Disc authoring service to consumer use 3D TVs and displays and 3D-enabled Blu-ray Disc players.
Furthermore, Panasonic strives to accelerate the spread of 3D products and drive growth in the the flat-panel television market, focusing on the development of a 3D infrastructure including 3D content through increased cooperation with Hollywood studios and broadcasters. The company hopes to contribute to the enhancement of 3D related business and the development of a new industry, which may be called 3D economic system that can be brought about through interactions among the related businesses.
For more information on Panasonic's Full HD 3D Technology, visit www.panasonic.com/3D.
1. Newly developed ultra high-speed 3D drive technology enables 3D display on ultra-large (152-inch), super high resolution (4K x 2K) panels
Using the super-efficient quadruple luminous efficiency technology, Panasonic developed 3D ultra high-speed drive technology. Compared to the conventional full HD panels4), the technology allows the new panel to achieve the same brilliance at about one-fourth speed. The new 152-inch panel also uses a new technology that enables even and stable discharge. Thanks to this discharge technology, the new panel can provide full HD images for left and right eyes formed with twice the volume of information as regular full HD images across the vast expanse of the screen equivalent to nine 50-inch panels with super high resolution (4,096 x 2,160) - four times the full HD (1,920 x 1,080) specification - while maintaining the brightness.
The new advanced PDP delivers high-quality 3D images, with virtually infinite 5,000,000:19 contrast ratio, accurate color reproduction and subtle gradation tones, on the ultra-large screen. With characters in the screen approach the viewers in life size, the new panel creates an overwhelmingly immersive experience.
2. Cross-talk reduction enables clear, high-definition 3D images
Because displaying 3D images involves alternate displays of left- and right-eye images, reducing the overlap (cross-talk) between these images is essential for high-quality 3D images. Unlike 3D LCD panels that use line by line scanning method, PDPs use frame-sequential method that displays images frame by frame very quickly, giving PDPs a tremendous advantage in crosstalk reduction. Incorporating newly-developed phosphors with short luminescence decay time - one third the time of conventional phosphors4) - as well as illumination control technology, the cross-talk reduction technology has succeeded in minimizing double images.
Enhancing the video reproduction capability of PDP, which has full moving picture resolution, the technology enables crisp and clear, high-quality 3D images by faithfully reproducing video sources.
3. Full HD x 2 frame sequential method
To reproduce 3D images, the new PDP uses the full HD x 2 frame10) sequential method that displays time sequential images, alternately reproducing discrete full HD (1920 x 1080 pixels) images for the left and right eyes on the display frame by frame. By adopting the method which is used in showing Hollywood 3D films in theaters, the new panel accurately reproduces high-quality 3D images in the living room.
Notes:
1) As of January 7, 2010; research by Panasonic
2) Comparison with the brightness of Panasonic's 2007 full HD panels at the same power level.
3) Moving picture resolution indicates the motion display performance by number of lines which human eyes can recognize. (Measured by Advanced PDP Development Center Corporation Method). Full moving picture resolution has 1080 lines.
4) Compared with the brightness of Panasonic's 2009 full HD panels.
5) A method to produce images by illuminating one line of the frame at a time.
6) A method to produce images by illuminating all lines of the frame at a time.
7) Announced by Panasonic on September 24, 2008.
8) Announced by Panasonic on September 28, 2009.
9) Contrast of dark areas that can be simultaneously displayed on the screen.
10) A unit of pictures in a video signal. In digital high-definition broadcasts in Japan, 30 frames are transmitted per second.
11) Current 3D content will be limited and may include certain Blu-ray Disc titles and satellite programming. Additional equipment and/or subscription fees may apply. 3D Blu-ray Disc player and discs sold separately. 3D Eyewear required for viewing. One pair included with purchase.
The ultra-large, 4K x 2K quadruple full HD plasma panel creates a true full HD 3D world, delivering an overwhelming immersive experience
LAS VEGAS, NV (January 6, 2010) – Panasonic Corporation, a world leader in the HDTV technology, has developed the world's largest1) 152-inch 4K x 2K definition Full HD 3D plasma display. The display features a revolutionary new plasma display panel (PDP) Panasonic developed with its new super-efficient quadruple luminous efficiency technology2). The technology enhances PDP's unique advantages as self-illuminating device, contributing to delivering an overwhelming immersive experience to viewers. The Panasonic 152-inch Full HD 3D PDP creates a true Full HD 3D world by faithfully reproducing 3D content such as Hollywood 3D movie titles11).
Self-illuminating plasma panels offer excellent response to moving images with full movition picture resolution3), making them suitable for rapid 3D image display. By employing the newly-developed ultra high-speed 3D drive technology, which adopts the super-efficient quadruple luminous efficiency technology, the new panel achieves a higher illuminating speed, about one fourth the speed of conventional Full HD panels4). This technology enables high-quality Full HD 3D display on the ultra large 152-inch 4K x 2K (4,096 x 2,160 pixels) panel.
The panel also incorporates a crosstalk reduction technology, essential for producing clear 3D images. Compared to other display technologies that use line-at-a-time driving method5), PDPs use frame-at-a-time driving method6) that gives PDP TVs an advantage in crosstalk reduction in principle. Panasonic has successfully developed a unique technology to minimize double-image that occurs when left- and right-eye images are switched alternately. The development has resulted in the 3D compatible plasma display that can render clear and smooth high-quality pictures by accurately reproducing video sources.
The ultra-large 152-inch Full HD 3D PDP, which delivers true 3D movie-theater experience, follows the development of the industry's first 103-inch Class size Full HD 3D PDP Panasonic introduced in 20087) and the home theater size 50-inch Class Full HD 3D PDP in 20098).
This year, which is really the first year of 3D Television, 3D TVs are expected to accelerate the growth of the flat-panel television market by providing new values to customers.
Television has evolved over the years through technological innovations. It started as a device to produce images to be simply watched and then it became a tool when connectivity with other AV devices is added. Now, with the 3D technology, it has developed into a device that delivers an immersive viewing experience, moving into literally an era of "next dimension."
Panasonic launches its first Full HD 3D TVs in 2010 with PDP technology, which is highly suitable for 3D TVs, to offer the utmost picture quality. Panasonic's new 3D TVs will deliver a true full HD 3D quality to create new and exciting television experiences.
Because 3D plasma displays can reproduce highly realistic images, they are considered ideal not only for home theater use but also for a wide variety of uses such as business, medical, education and commercial applications.
Panasonic will make the First Year of 3D Television as a springboard to boost its popularity, capitalizing on the company's ability to offer complete end-to-end solutions from professional 3D camcorders and Blu-ray Disc authoring service to consumer use 3D TVs and displays and 3D-enabled Blu-ray Disc players.
Furthermore, Panasonic strives to accelerate the spread of 3D products and drive growth in the the flat-panel television market, focusing on the development of a 3D infrastructure including 3D content through increased cooperation with Hollywood studios and broadcasters. The company hopes to contribute to the enhancement of 3D related business and the development of a new industry, which may be called 3D economic system that can be brought about through interactions among the related businesses.
For more information on Panasonic's Full HD 3D Technology, visit www.panasonic.com/3D.
1. Newly developed ultra high-speed 3D drive technology enables 3D display on ultra-large (152-inch), super high resolution (4K x 2K) panels
Using the super-efficient quadruple luminous efficiency technology, Panasonic developed 3D ultra high-speed drive technology. Compared to the conventional full HD panels4), the technology allows the new panel to achieve the same brilliance at about one-fourth speed. The new 152-inch panel also uses a new technology that enables even and stable discharge. Thanks to this discharge technology, the new panel can provide full HD images for left and right eyes formed with twice the volume of information as regular full HD images across the vast expanse of the screen equivalent to nine 50-inch panels with super high resolution (4,096 x 2,160) - four times the full HD (1,920 x 1,080) specification - while maintaining the brightness.
The new advanced PDP delivers high-quality 3D images, with virtually infinite 5,000,000:19 contrast ratio, accurate color reproduction and subtle gradation tones, on the ultra-large screen. With characters in the screen approach the viewers in life size, the new panel creates an overwhelmingly immersive experience.
2. Cross-talk reduction enables clear, high-definition 3D images
Because displaying 3D images involves alternate displays of left- and right-eye images, reducing the overlap (cross-talk) between these images is essential for high-quality 3D images. Unlike 3D LCD panels that use line by line scanning method, PDPs use frame-sequential method that displays images frame by frame very quickly, giving PDPs a tremendous advantage in crosstalk reduction. Incorporating newly-developed phosphors with short luminescence decay time - one third the time of conventional phosphors4) - as well as illumination control technology, the cross-talk reduction technology has succeeded in minimizing double images.
Enhancing the video reproduction capability of PDP, which has full moving picture resolution, the technology enables crisp and clear, high-quality 3D images by faithfully reproducing video sources.
3. Full HD x 2 frame sequential method
To reproduce 3D images, the new PDP uses the full HD x 2 frame10) sequential method that displays time sequential images, alternately reproducing discrete full HD (1920 x 1080 pixels) images for the left and right eyes on the display frame by frame. By adopting the method which is used in showing Hollywood 3D films in theaters, the new panel accurately reproduces high-quality 3D images in the living room.
Notes:
1) As of January 7, 2010; research by Panasonic
2) Comparison with the brightness of Panasonic's 2007 full HD panels at the same power level.
3) Moving picture resolution indicates the motion display performance by number of lines which human eyes can recognize. (Measured by Advanced PDP Development Center Corporation Method). Full moving picture resolution has 1080 lines.
4) Compared with the brightness of Panasonic's 2009 full HD panels.
5) A method to produce images by illuminating one line of the frame at a time.
6) A method to produce images by illuminating all lines of the frame at a time.
7) Announced by Panasonic on September 24, 2008.
8) Announced by Panasonic on September 28, 2009.
9) Contrast of dark areas that can be simultaneously displayed on the screen.
10) A unit of pictures in a video signal. In digital high-definition broadcasts in Japan, 30 frames are transmitted per second.
11) Current 3D content will be limited and may include certain Blu-ray Disc titles and satellite programming. Additional equipment and/or subscription fees may apply. 3D Blu-ray Disc player and discs sold separately. 3D Eyewear required for viewing. One pair included with purchase.
holy......
@(Unverified) Recession antidote please.
Full release after the break?
Sure, why not? We're in Vegas after all!
That tv is so wonderfully big....
I...
I have no words for it.
Its bigger than my bed! lol
@Drybones5 Thats.. what she said..
How the heck do you ship and move this thing to your house.
@(Unverified)
At least you know when your house get robbed, this tv isn't going anywhere.
@(Unverified)
you build the house around it
Give me two of those...
@(Unverified) Talking about dual screen setup from hell!
Meh - 4K just doesn't cut it any more when they've already got 8K in the pipeline.
Damn! I thought the "4k" meant it was only $4000
@ckrames1234 I thought the same thing lol.
Why not create a 100metre dildo whilst they're at it. Who is this aimed at, multi zillionaires? They're being stupid.
If only Pioneer weren't halting the production on their TV's, Panasonic would quickly take their heads out of their arse.
@dedparrot They're making these for the homeless folk who live in the streets, it'll keep them warm while giving them something to watch.
@dedparrot It's for the sheikh of Dubai no doubt. He needs a TV that matches his 831m monstrosity of a skyscraper.
Why are they showing a Video of a rafting team being mercilessly drowned?
Is that symbolic of the torrent of Debt that will surely slallow you up if you are insane enough to attempt to purchase this set without the phrase "CEO" or "Apple Shareholder" after your name?
i want to go to there
In for 2.
Gee now all i need is a rollercoaster cart and the rollercoaster movie from IMAX on blueray and im set.
just hope i can get it in my living room
If it's just going to be 1080p I don't see the point for living room applications. You'll just be starting a bigger pixels at this point.
@YpoCaramel um, 4k
do people just skim articles nowadays instead of reading it? No wonder there's so many lawyers out there just to read the fine print... j/k
@xconan Ironically I am a law student. XD I do apologize, my mistake, I didn't know what 4K was. Generally I fact check, but I didn't even realize that 4K was a resolution.
I don't know what the law is in the US, but in the UK/Canada/Hong Kong etc... sphere if there's an 'unusual or onerous term' in the contract it should be specifically pointed out and made to stand out. Reading the fine print is important nevertheless, but the law is trying to ameliorate the pain for consumers.
"We imagine it'll look a lot like it's little brother pictured above"
Its, not it's. You're a journalist, man, come on.
@skim1420
Yep, and the irony is that in the first sentence, Ben used "its" when he meant "it's". Plus there's the whole "then" that should be "than".
Unfortunately, being a journalist no longer seems to correlate with knowing how to use proper spelling, grammar, punctuation, etc. Probably because people are always demanding free news, which necessitates budget reductions, which erodes the concept of "professional journalism". That and the population at large either seems not to know or not to care about these types of distinctions anymore. As far as they're (not "their" or "there") concerned, if people understand what they meant, who cares what they said. Sigh.
I'd love to hook up a killawatt to this thing.
@ckent the kill-a-watt might display ITS OVER 9,000!
imagine watchin porn on this....... :)
@NokiaFan
What the hell, why is everyone obsessed with oversized penises? WTF man I don't wanna see a penis as big as my arm waving in front of me... tough i could do with some massive boobies!
Am I the only one that's confused by all this? Has this already been addressed before?
Where is the 3D coming from, the content or the TV itself? Will we still need glasses to view the 3D or does the TV somehow magically display it? Have we actually come that far in technology now?
If we have to wear glasses, then how is this any different than the movies you can buy on Blueray right now and use the polarized glasses with it?
@kloan glasses
@kloan
Here's the breakdown:
3D content from cable, satellite, Blu-ray, or anywhere else will require a 3D TV as well as 3D glasses. As you may know, there are two ways to display 3D content: light polarization and stereoscopic (i.e. quickly switching frames). Those two formats require two separate types of glasses. Glasses with light polarization filters are cheaper and unpowered, which is nice. Glasses for stereoscopic 3D requires active shutter functionality, which means powered and therefore more expensive glasses, as well as a way for the glasses and the TV to communicate and stay in sync.
Good so far? Ok, so in the theatres, the most common way to do 3D is to use light polarization. The reason for that is that in the theatres, 3D is pulled off using two projectors, each of which has a different light polarization filter in front of it. So what you end up with on the screen is two sets of images, each polarized differently.
The reason you can't do that with TVs at home is because (at least for now) the TV actually needs to GENERATE the image, whereas in the theatre the screen you're looking at is a reflection of two sources of light generated elsewhere. TVs for now don't seem to be able to generate two images simultaneously that are each polarized differently, and if you think about it, that makes sense. If a given spot on the screen could simultaneously be polarized two ways and displaying potentially different colors (due to differences in the images), then they would be considered two separate pixels. Given you only have a 1080p display, that would mean each image would have lower resolution or you'd need a higher-res display. So instead what's happening is 3D TVs are being given super-high refresh rates (480 Hz, apparently) that will allow them to switch images fast enough to work with active shutter glasses and not have to deal with light polarization.
I'm actually not sure how the existing 3D on Blu-ray works (like The Final Destination), but I would guess they're using the older version of 3D which used red and green lenses. I don't remember the technical details on how the effect is created that way, but I do know it's the least effective of the 3, and I can also say for certain that in those cases the TOTAL resolution you're getting is still 1080p, whereas the new technology will allow 1080p image quality to go to each eye.
hell yeah, get 4 of those and put one on each wall,then get multi controller and watch pron on one and like that. (then you would puke after doing that for 12h)
What will make a bigger difference THAN the extra two inches...
Fixed that for you...
shame its plasma and not LED backlight LCD. Wonder how much power it uses?
@(Unverified)
Shame from an energy standpoint, but definitely not from an image quality one, which let's face it, will take priority over energy savings for anyone with enough cash to buy this thing.
man for the price of this thing ill buy one of those 75 inch 3d displays that require no glasses. While setting up the best buy Mexico store i did have time to play with the 103 in display. Very cool guess ill have to take the front doors down to get the 152in bad boy in the house though. Cant wait till those oled screens that will come out that you just paint on the wall. then 150 in wont be anything.
No mention does this support hdmi 1.4
If you can pay for this tv...you can pay for a 4K 3D projector...
I wonder when 3D 4k Movies will come out...
Too bad HDMI 1.4 supports only either 3D or 4K, but not 4K in 3D. Tops out at 1080p 3D or 4K 2D.
HUGE! :)
NBC has control of 1 of the first produced. They wanted one for the Vancouver Olympics. They requested 2 of them, 1 as a back up and probably got laughed at.
NBC has one of the 152" for the Vancouver Olympics. They ordered 2, 1 as a backup and they probably got laughed at.
NBC has one of the 152" for the Vancouver Olympics. They ordered 2, 1 as a backup and they probably got laughed at.
My only question: does it come with a good defective-pixel policy ?
Did I miss the Cost? I wonder how much?