Like the steady hand on your wristwatch, Sharp is arriving at CES with a handful of new television sets... so let's get on with the show! This year, the Aquos LED LCD TV series is touting an impressive 1.6-inch thin frame, Energy Start Version 4 compliancy, and "four primary color technology" -- in a nutshell, it's a "RGB-meet-Y for yellow" world. The LE920 flagship series comes in 52, 60, and 68-inch models with Aquomotion 240 and edge-lit LED; those are due in May with prices listed firmly as TBD. The LE820/810 series hits the slightly tinier, 60, 52, 46, and 40-inch screen size markets and boasts 120Hz frame rate conversion and 4ms response time. They're slightly more within your reach, debuting in March with prices ranging between $1,800 and $4,000. Looking for something even faster? Meet the 60-inch E88UN with a 240Hz refresh rate alongside a X-Gen panel -- mum's the word on pricing, but it'll be the first of these out, in February. Presser after the break.
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CES 2010 • BOOTH #11017 • LAS VEGAS CONVENTION CENTER

SHARP® EXPANDS THE LCD COLOR GAMUT WITH A GROUNDBREAKING TECHNOLOGY IN THREE NEWLY DESIGNED AQUOS® LED LCD TV SERIES


Revolutionary four-primary-color technology enables more than one trillion colors

Three UltraBrilliant Edge-lit AQUOS LED LCD TV Series with sizes ranging from 40- (40" diagonal) to an industry-first 68-inch (68 1/32" diagonal) screen class

Newly developed dramatic, contemporary design sets the standard

Flagship LE920 Series offers AquoMotion 240 for clearer fast-moving video

AQUOS Net™ adds streaming video for enhanced home theater enjoyment

LAS VEGAS, January 6, 2010 – Sharp unveils three new AQUOS LED LCD TV series, breaking new ground in LCD technology and design. Premiering in the U.S. in early 2010, this next-generation set of UltraBrilliant Edge-lit AQUOS LED LCD TVs unveils a revolutionary technology, introducing never-before-seen colors to the TV industry. Unveiled by the company at the 2010 International Consumer Electronics Show (CES), Sharp's proprietary four-primary-color technology enables more than a trillion colors to be displayed for more sparkling golds, Caribbean blues and sunflower yellows.
"As a pioneer in the LCD industry, Sharp continues to advance the technology, introducing it's first LED-backlight LCD TV on the market less than two years ago and paving the way for larger screen sizes, thin designs and Internet connectivity," said Mikio Katayama, president and chief operating officer, Sharp Corporation. "We have changed the way an LCD TV produces an image with the new four-primary-color technology, allowing us to broaden the visual experience and immerse consumers in a new world of color."

Four Primary Color Technology
This four-primary-color display employs a four-color filter, for the first time in the industry, that adds the color Y (yellow) to the three colors of R (red), G (green), and B (blue). This combination expands the color gamut, faithfully rendering nearly all colors that can be discerned with the unaided human eye. Four-primary-color technology enables the display to reproduce colors that have been difficult to portray using conventional LCD displays, such as the golden yellow color of brass instruments.
When combined with Sharp's 1080p X-Gen LCD panel, which incorporates UV2A Technology, the displays offer dramatic reduction in energy consumption compared to conventional fluorescent-backlight LCD TVs.
Continuing Sharp's history of innovation and originality, the new AQUOS LEDs offer a stunning new contemporary design that pushes the envelope for flat-screen television artistry. At only 1.6-inches thin, the full-front panel glass (on the LE920 and LE820 series) extends to meet the slim border for a subtle edge that befits the elegance of a modern home theater.
These advanced AQUOS LED LCD TVs also include Sharp's newest version of AQUOS Net, which delivers streaming video with Netflix®. AQUOS Net gives users instant access to customized Web-based content as well as AQUOS Advantage Live real-time customer support. The new AQUOS LED LCD TV product lines are all compliant with Energy Star® Version 4.0 standards which become effective in May 2010 and are equipped with Sharp's OPC function that automatically adjusts the unit's brightness based on the lighting of the room.


LE920 Series
The LE920 AQUOS LED LCD TV Series represents the flagship line of this new suite of AQUOS products, offering the pinnacle in image quality and connectivity. This Full-HD 1080p LCD TV Series, available in an industry-first 68-inch (LC-68LE920UN) screen class size, as well 60- (LC-60LE920UN) and 52-inch (LC-52LE920UN) screen class sizes (68 1/32", 60 1/32" and 52 1/32" diagonals respectively), combines Sharp's Full HD 1080p X-Gen LCD panel with its UltraBrilliant Edge-lit LED backlight to display vibrant colors and deep blacks. Additionally, this 1080p TV offers outstanding performance for fast-action imagery, employing AquoMotion 240, which virtually eliminates blur and artifacts on fast-moving video. Offering extreme flexibility, the LE920 Series includes a USB media player for digital video/music/photo enjoyment.

LE820/810 Series
Offering additional large-screen AQUOS LED LCD TV options, the LE820 and LE810 Series are available in 60- (LC-60LE820UN and LC-60LE810UN), 52- (LC-52LE820UN and LC-52LE810UN), 46- (LC-46LE820UN and LC-46LE810UN) and 40-inch (LC-40LE820UN and LC-40LE810UN) screen class sizes (60 1/32", 52 1/32", 45 63/64" and 40" diagonals respectively). Similar to the LE920 Series, these models combine Sharp's X-Gen LCD panel with an UltraBrilliant Edge-lit LED backlight. Sharp's proprietary Fine Motion Enhanced technology is included for 120 Hz Frame Rate Conversion, as well as fast response time (4 ms).

Advanced Connectivity
Four HDMI™ with Instaport™ quick switching to avoid delay when switching between sources
1080p component video input
RS-232C input for custom installations
PC input so the TV serves a dual purpose as a PC monitor
Ethernet jack for high-speed Internet
USB input for music/photos(LE820/810)

Availability
The LC-68LE920UN will be available in May, pricing is TBD
The LC-60LE920UN will be available in May, pricing is TBD
The LC-52LE920UN will be available in May, pricing is TBD
The LC-60LE820UN will be available in March for an MSRP of $3,999.99
The LC-52LE820UN will be available in March for an MSRP of $2,999.99
The LC-46LE820UN will be available in March for an MSRP of $2,399.99
The LC-40LE820UN will be available in March for an MSRP of $2,199.99
The LC-60LE810UN will be available in March for an MSRP of $3,499.99
The LC-52LE810UN will be available in March for an MSRP of $2,599.99
The LC-46LE810UN will be available in March for an MSRP of $2,099.99
The LC-40LE810UN will be available in March for an MSRP of $1,799.99

For more information on Sharp's full line of LCD-TVs, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163, or call 800-BE-SHARP. For online product information, visit Sharp's Web site at sharpusa.com. Become a fan of Sharp AQUOS at HYPERLINK "http://www.facebook.com/SharpAQUOS" www.facebook.com/SharpAQUOS and follow us on Twitter HYPERLINK "http://twitter.com/Sharp_USA" @Sharp_USA.

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Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Notevision® multimedia projectors, Insight® Microwave Drawer appliances, SuperSteam™ ovens, Plasmacluster® air purifiers and the OnEnergy™ solar system. For more information visit Sharp Electronics Corporation at www.sharpusa.com

Sharp and AQUOS are registered trademarks of Sharp Corporation

HDMI, the HDMI logo and High Definition Multimedia Interface are registered trademarks of HDMI Licensing, LLC

Energy Star is a registered trademark of the Environmental Protection Agency

All other trademarks are property of their respective owners

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SHARP® INTRODUCES 240HZ 60-INCH AQUOS® LCD TV WITH ADVANCED PICTURE QUALITY
High-performance combination of 240Hz and Sharp's X-Gen LCD Panel
Compliant with Energy Star® 4.0
4 HDMI® Inputs with Instaport™ Quick Switching
Stunning picture and new design provide value to consumer
LAS VEGAS, January 6, 2010 – Sharp Electronics debuts an LCD TV utilizing a 240Hz refresh rate panel, enabling a superior picture for fast-moving entertainment content such as movies and sports. Offering an affordable large-screen option, the new LC-60E88UN (60 1/32" diagonal) expands Sharp's suite of 60-inch models, filling out a highly sought-after screen size. This Full HD 1080p model utilizes Sharp's next-generation X-Gen Panel for stunning images and offers a new piano-black design to match the high-quality picture.
"The recent opening of Sharp's state-of-the-art Sakai City LCD factory has enabled us to greatly increase efficiency for producing larger screen sizes, allowing more and more consumers to bring home affordable large-screen TVs," said Bob Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp. "This new 60-inch model offers a new popular size and with a 240Hz refresh rate panel, it provides the ultimate medium for sports and movie buffs."
The LC-60E88UN employs Sharp's proprietary Full HD 1080p X-Gen LCD panel with UV2A technology and 10-bit processing for a dramatically bright and clear picture. The X-Gen panel is designed with advanced pixel control to minimize light leakage, producing extremely deep black levels. The X-Gen panel also provides a wider aperture to allow more light to pass through the panel, resulting in higher peak brightness. A special dejudder feature results in the smooth reproduction of film content. Combining the X-Gen panel with a 240Hz Fine Motion Advanced technology, this TV is ready for high-definition viewing of fast-action imagery.
The new LC-60E88UN is compliant with Energy Star Version 4.0 standards and is equipped with Sharp's OPC function that automatically adjusts the unit's brightness based on the lighting of the room.
Advanced Connectivity
Four HDMI® with Instaport™ quick switching to avoid delay when switching between sources
1080p component video input; S-video input
RS-232C input for custom installations
PC input so the TV serves a dual purpose as a PC monitor
Availability
The LC-60E88UN will be available in February, pricing to be determined
For more information on Sharp's full line of Liquid Crystal Televisions, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163, or call 800-BE-SHARP. For online product information, visit Sharp's Web site at sharpusa.com. Become a fan of Sharp AQUOS at HYPERLINK "http://www.facebook.com/SharpAQUOS" www.facebook.com/SharpAQUOS and follow us on Twitter HYPERLINK "http://twitter.com/Sharp_USA" @Sharp_USA.
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Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Notevision® multimedia projectors, Insight® Microwave Drawer appliances, SuperSteam™ ovens, Plasmacluster® air purifiers and the OnEnergy™ solar system. For more information visit Sharp Electronics Corporation at www.sharpusa.com
Sharp and AQUOS are registered trademarks of Sharp Corporation
HDMI, the HDMI logo and High Definition Multimedia Interface are registered trademarks of HDMI Licensing, LLC
Energy Star is a registered trademark of the Environmental Protection Agency
All other trademarks are property of their respective owners

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Sharp debuts 60-inch 240Hz Aquos LED LCD TV, 68-inch set with a touch of yellow in its RGB