Toshiba announces partnership with RealD for 3D teevees
By Laura June 
posted January 6th 2010 1:11PM
posted January 6th 2010 1:11PM
TOSHIBA and RealD Collaborate to Bring 3D to the Home
CES, LAS VEGAS, NV and TOKYO (January 6, 2010) – Toshiba Corporation (TOKYO: 6502) and RealD today announced that the companies will cooperate in bringing 3D technology to Toshiba TVs, including support for the stereoscopic RealD Format, as Toshiba advances development of REGZA TVs able to deliver HD quality 3D content. The companies will also work together on technology for active eyewear compatible with Toshiba 3D-enabled displays.
"Toshiba plans to introduce 3D into our REGZA line-up of Full-HD LCD TVs in 2010, and we are delighted to work with RealD, the clear leader in the industry," said Masaaki Osumi, President and CEO, Digital Media Network Company, Toshiba Corporation. "Home viewing is fast moving toward the total immersion offered by 3D, and Toshiba is determined to be in the vanguard in delivering this experience."
"3D is opening new opportunities for home entertainment and we look forward to collaborating with Toshiba to bring an unmatched 3D experience to their products," said Michael V. Lewis, Chairman and CEO of RealD. "RealD 3D technology has revolutionized cinema and the RealD Format promises to deliver a similar premium entertainment experience to the home utilizing today's existing HD infrastructure."
The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD 3D content to any 3D-enabled display type – plasma, LCD or DLP. The RealD Format uses a unique set of proprietary filters and other technologies making it compatible with today's HD infrastructure for high quality 3D delivered via cable, satellite, packaged media or the internet.
About Toshiba
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 199,000 employees worldwide and annual sales surpassing 6.6 trillion yen (US$73 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm
About RealD
RealD is the global leader in 3D technology for cinema, home and professional applications. RealD pioneered a revolution in cinema with its new generation 3D technology, which is deployed across the world's largest 3D platform. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com
CES, LAS VEGAS, NV and TOKYO (January 6, 2010) – Toshiba Corporation (TOKYO: 6502) and RealD today announced that the companies will cooperate in bringing 3D technology to Toshiba TVs, including support for the stereoscopic RealD Format, as Toshiba advances development of REGZA TVs able to deliver HD quality 3D content. The companies will also work together on technology for active eyewear compatible with Toshiba 3D-enabled displays.
"Toshiba plans to introduce 3D into our REGZA line-up of Full-HD LCD TVs in 2010, and we are delighted to work with RealD, the clear leader in the industry," said Masaaki Osumi, President and CEO, Digital Media Network Company, Toshiba Corporation. "Home viewing is fast moving toward the total immersion offered by 3D, and Toshiba is determined to be in the vanguard in delivering this experience."
"3D is opening new opportunities for home entertainment and we look forward to collaborating with Toshiba to bring an unmatched 3D experience to their products," said Michael V. Lewis, Chairman and CEO of RealD. "RealD 3D technology has revolutionized cinema and the RealD Format promises to deliver a similar premium entertainment experience to the home utilizing today's existing HD infrastructure."
The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD 3D content to any 3D-enabled display type – plasma, LCD or DLP. The RealD Format uses a unique set of proprietary filters and other technologies making it compatible with today's HD infrastructure for high quality 3D delivered via cable, satellite, packaged media or the internet.
About Toshiba
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 199,000 employees worldwide and annual sales surpassing 6.6 trillion yen (US$73 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm
About RealD
RealD is the global leader in 3D technology for cinema, home and professional applications. RealD pioneered a revolution in cinema with its new generation 3D technology, which is deployed across the world's largest 3D platform. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com
How are all these different 3D standards going to work with movie releases? Are all these 3D technologies compatible with the blu-ray 3D spec?
Personally I don't want to wear heavy shutter glasses. Just give me the light weight el-cheapo glasses like they have at the theaters these days.
@roxics
I'm with you on this one. The active shutter glasses might perform better but seems like should work on improving the tech. for the passive 'theater' glasses. I would much rather wear the light weight glasses instead of the heavy bulky style glasses for 2-4 hours at a time...
can some show me a pic of these shutter type glasses.
@danhawk911 The glasses are often rather clunky, but recent versions are almost sunglasses size. The liquid crystal shutter can be formed into relatively thin, curved lens components. Future versions will be quite like sunglasses in size, shape and weight.
All of the ones I've used cut the light down at least one full stop (to 50% at maximum clarity) then cut out one more stop because the shutter is open a maximum of 50% of the time.
Now you're viewing the screen at 25% of full brightness, at maximum.
The ones locally in Hollywood for Avatar had two surfaces of silvery reflection that had to knock off another 30% of the full projection. I think they put that on to make them look high tech, or maybe to reveal any residual spots after cleaning.
I don't know who wore them before me, of course, but three days later I came down with a cold.
Mø†#&𠃵¢%!!
@BuzzMega Where have you seen curved LCD glass? I mean other than some concept gizmo that hasn't been released? For all practical purposes, consumer grade Shutter glasses are going to be flat for years to come.
And until I start needing to put batteries in my Sunglasses, there is no way that shutter glasses are going to be the same size and weight. You need power to charge those LCDs in shutter glasses, and there are only a few ways to get that power to the glasses.
1 a cord (old school shutter glasses did this)
2 a battery (current shutter glasses, bulky and heavy)
3 a capacitor (lightweight but even bulkier than the battery)
4 Solar (doesn't exactly work in a dimly lit room)
5 Wireless inductive power (also bulky, as it requires a coil)
There may be more but none of the known methods of powering LCD glass are going to result in something the same size or weight as sunglasses.
Polarized will, but there are drawbacks in the display technology.
@RandomGuy I am surprised you didn't know that the new 3D sets will come with a remote, shutter glasses, and a stationary bike. You simply pedal to power the glasses. The power then transmits wirelessly.
How long until this takes off? 3-5 years?
Millions of people just bought their first hdtv this past holiday, somehow I doubt everyone is going to pitch it and buy yet another new set for 3D.
Wow, I guess now is the time to buy stock in RealD. One way or another they are going to print money.
@VampireHunterZ Are they public? If so, consider it done!
Poll: How many nights without sleep have you had, obsessing about seeing your television shows in 3D? (Industry workers prohibited.)
A: Less than 1.
B. Less than 0.5.
C. Less than 0.05
D. All of the above.
Answer: ________
.
@BuzzMega "F"
@BuzzMega
Lord of The Ring is 3d would be awesome! I would sell my current tv and get one that does 3d just for that.
Can someone tell me why you need a "3D" TV rather than just a HD set?
@dblevins Because your 3D HDTV has ir ports for shutter glasses, as oppose to a regular HDTV which doesn't. Additionally, an HDTV for 3D needs at least 120hz tv.
Theoretically you could have your cablebox or bluray player have IR ports for 3D so long as you have a 120hz tv connected via hdmi, but that's not good enough when companies want to force you to buy all new equipment to replace your recently purchased HDTVs.
@dblevins, um, you don't. This is just how big biz wants you to buy more of their stuff.
@CityZen they have 3D on TV alll the time... no extra equip needed... just glasses...