We've been hearing a lot about Marvell
lately driven, in part, by the rapid growth in e-reader devices. Now it's teamed up with Hearst's ambitious venture
, Skiff, to create the Skiff Reader Development Kit (RDK) designed to allow manufacturers to quickly create inexpensive reading devices using Marvell's Armada System-on-a-chip with integrated electronic paper display controller. Naturally, the RDK includes built-in software support for the Skiff eReading service and digital storefront. Interesting, very interesting. It's becoming clear that Skiff's approach to toppling Amazon's early e-reader / service juggernaut is to flood the market with devices
hooked into a compelling value proposition for publishers and content owners and then ultimately (sometime later this year), consumers. Hold tight kids, this could be Apple (Amazon) vs. Microsoft (Skiff/Hearst) all over again.