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Over the air reliance on the rise in Southern California

Ben Drawbaugh
01.14.10
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Now this is more like we expected, in fact when Nielsen first reported that the digital transition actually reduced the number of people who rely on over the air TV, we were shocked. We just couldn't believe that 18 percent of those affected would rather switch to pay TV than to get a converter box or new TV. Well apparently the citizens of Los Angeles are smarter than the rest of the country because while the national average of those who rely on an antenna for TV is down to 10 percent, in LA it's up to about 25 percent. We'd be willing to bet that over the air TV works pretty good in the area, so when combined with the 70 some channels available, it is a pretty compelling option -- no wonder Sezmi's pilot market is LA.

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