SAMSUNG UNVEILS DUO OF STYLISH, ULTRA-SLIM DIGITAL CAMERAS
TL110 and TL105 Bring New Features and Functionality to Samsung's Ultra-Slim Series
Ridgefield Park, NJ (January 18, 2010) – Samsung Electronics America, Inc., a market leader and award‑winning innovator in consumer electronics, today announced two new ultra-slim digital cameras, perfect for consumers who want a stylish, on-the-go camera for parties, family gatherings and other special moments. At just 0.65 inches thin, the 14.2 megapixel TL110 and 12.2 megapixel TL105 are each equipped with a 2.7-inch LCD and feature a 5x optical zoom and a 4x optical zoom respectively.
"Consumers want portability in a point and shoot, and we think our ultra-slim TL110 and TL105 address that desire," said Mr. SJ Park, CEO of Samsung Digital Imaging Company. "Despite their size, both the TL110 and TL105 are feature-packed and ideal for beginner and advanced photographers who want a well-equipped but easy‑to‑use, compact camera."
Samsung's new models feature an improved 27mm wide-angle lens (for TL110) and 27.5mm wide-angle lens (for TL105) when compared to their predecessor, the TL100. The TL110 has a versatile 5x optical zoom, which is paired with Dual Image Stabilization (IS) to help reduce image blur by combining both Optical and Digital Image stabilizers to produce sharp images. The TL105 offers an expanded 4x optical zoom and features Digital Image Stabilization.
Creative Effects Add to the User Experience
New image effects available with the TL110 and TL105, such as Fisheye and Lomo, let the consumer easily add a touch of creativity to their photos. Similar to other Samsung compact cameras, this duo offers a long list of user-selectable Photo Styles including Normal, Soft, Vivid, Forest, Retro, Cool, Calm, Classic, Negative, Custom RGB and two new options: Sketch and DeFog Clear/Fog Lifting, which cuts through the haze to take clear photos.
HD Video Recording
The TL110 and TL105 put high-definition video recording in the palm of users' hands thanks to the ability to record video at a resolution of 720p / 30fps, using H.264 compression. Additionally, to further simplify users' ability to record the best video possible, the cameras offer Samsung's advanced scene recognition technology, Smart Auto (Still & Movie). Smart Auto has been upgraded from the TL100 as it can now be used with video as well as with still images. Similar to the way the technology analyzes the composition of an image when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and color balance.
Consumers who want a little more control over their picture-taking can opt to use the Program mode or choose from a long list of Scene modes. Program mode allows the user to manually set options including ISO, white balance, metering mode, AF, and exposure compensation. Choosing a scene mode that best matches the shooting environment also provides users with some control but doesn't require much effort since the camera automatically adjusts the settings for the selected mode. Available scene modes include Beauty Shot, Night, Frame Guide, Portrait, Children, Landscape, Close-up, Text, Sunset, Dawn Backlight, Beach & Snow, and Fireworks.
SAMSUNG EXPANDS POPULAR SL-SERIES OF DIGITAL CAMERAS
WITH THE SL630
The New Addition Comes Equipped with Dual Image Stabilization and Smart Auto
Ridgefield Park, NJ (January 18, 2010) – Samsung Electronics America, Inc., a market leader and award‑winning innovator in consumer electronics, today extended its popular SL-Series of digital cameras with the introduction of the SL630. This 12.2 megapixel point-and-shoot offers unprecedented value for the casual shooter with a versatile 28mm wide-angle, 5x optical zoom lens, Dual Image Stabilization, and Samsung's full range of smart features packed in a slim, compact frame.
"Samsung is elevating the stature of its SL-Series with models such as the new SL630," said Mr. SJ Park, CEO of Samsung Digital Imaging Company. "With Samsung's SL-Series, consumers can now enjoy features such as wider-angle lenses with longer zooms, as well as technologies such as Smart Auto, which brings incredible value to the consumer while at the same time, giving them the ability to take their creativity to new levels and take great photos."
The Samsung SL630 offers an exceptional 28mm wide-angle Samsung lens which provides consumers with a 5x optical zoom (28mm-140mm / 35mm equivalent), giving users the ability to capture more of a desired scene from farther away.
Consumers will benefit from Samsung's Dual Image Stabilization (IS) technology, which gives them the ability to capture crystal-clear images by combining both Optical and Digital Image stabilizers to produce sharp images. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn't quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.
Smart Automatic Controls and Video Recording
Samsung's SL630 comes fully equipped with an array of automatic controls, including Samsung's advanced scene recognition technology known as Smart Auto. Designed to simplify the way consumers take a photograph, Smart Auto analyzes key elements of the composition of the image such as color, brightness, motion, and subject, and then selects the appropriate scene mode which will produce the best results possible.
The SL630 also features useful auto focusing options such as object tracking. Samsung's object tracking enables users to select any object or area within the frame and automatically program the camera to lock and keep its focus on the subject even if it's moving within the frame. In addition, the SL630 offers Samsung's Perfect Portrait System – a series of automatic technologies which take the guess work out of shooting beautiful portraits. Key features of the Perfect Portrait System include Face Detection, Samsung's Smile Shot and Blink Detection technologies, Red‑Eye Fix mode, and Beauty Shot.
Samsung also offers standard definition video recording in the new SL630. At a resolution of 640x480 and recording at 30 frames-per-second, consumers can switch from taking 12.2 megapixel digital stills to recording movies.
SAMSUNG ADDS 15X OPTICAL ZOOM HIGH END
COMPACT CAMERAS TO HZ-SERIES
HZ35W Offers GPS Technology with Visual Map-View and 3.0" AMOLED Screen
Ridgefield Park, NJ (January 18, 2010) – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the addition of two new models to its HZ-Series of high zoom, point-and-shoot digital cameras. The 12-megapixel HZ35W and HZ30W offer the same wide-angle 24mm Schneider lenses as their predecessors, the HZ15W and HZ10W, but extend the telephoto capability of the range from a 10x optical zoom to an impressive 15x optical zoom. In addition, the HZ35W comes equipped with a super clear and sharp 3.0" AMOLED display and built-in GPS technology for the automatic geo-tagging of images from anywhere in the world.
"These cameras represent what consumers can expect from Samsung," said Mr. SJ Park, CEO of Samsung Digital Imaging Company. "From their powerful optics to the exceptional combination of features which make snapping perfect pictures every time effortless, Samsung's new HZ-Series goes above and beyond what's expected from a point-and-shoot and raises the bar even higher for this class of high zoom compacts."
12 Megapixel CCD, 24mm Wide-Angle Lens with 15x Optical Zoom
The HZ35W's and the HZ30W's optical performance is unmatched among its competition in the compact high-zoom category. Both offer a 24mm ultra wide angle lens, and 15x optical zoom. With such wide-angle and telephoto capabilities, users will have access to a wider shooting range from a shorter distance making it possible to capture beautiful landscapes, entire wedding parties, and skyscrapers from a greater distance. The cameras' high-performance Schneider KREUZNACH lenses are also paired with Dual Image Stabilization (IS), which allows users to capture crystal-clear images using both Optical and Digital Image stabilizers. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn't quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.
The HZ35W features a 3.0" AMOLED display which offers significant benefits compared to traditional LCD screens. The impressive screen enhances the experience for end-users with a much brighter and sharper display, which can easily be viewed outdoors and even in direct sunlight. The AMOLED screen offers improved battery life, a higher contrast ratio, more vibrant colors, and the ability to display images that can be reviewed at any angle, while fully maintaining the same color gamut. The HZ30W features a large, 3.0" TFT LCD.
GPS Technology & Geo-tagging Capability
The HZ35W utilizes built-in GPS technology to pinpoint and store the exact location that the shots were taken. With the HZ35W, users can geo-tag digital images, recording the longitude and latitude of where in the world the photo was taken. The camera will display the name of the city, state, and country on its AMOLED screen. Thanks to its visual map-view feature, users can even check the photos' location on a map without having to upload the images to the Internet.
HD Video Recording
The HZ35W and the HZ30W both put high-definition video recording in the palm of users' hands thanks to the ability to record video at a resolution of 720p / 30fps. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, to further simplify users' ability to record the best video possible, the cameras offer Samsung's advanced scene recognition technology, Smart Auto (Still & Movie). Smart Auto has been upgraded from the HZ15W and HZ10W, as it can now be used with video as well as with still images. Similar to the way the technology analyzes the composition of an image to select the best scene mode when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and color balance.