Sony launches EX300, EX500, and EX700 Bravia TVs in Japan

Your HDTV comparison list just got a little longer, with Sony announcing a big long line of new Bravia LCDs of all shapes and sizes. Lowest end is the EX300, with 22-, 26-, and 32-inch models that all sport 1,366 x 768 resolutions, a suite of silly colors (white, pink, brown, and black), and prices ranging from ¥70,000 - ¥90,000 ($770 - $990). The EX500 is a ¥130,000 ($1,400) 40-inch, 120Hz, 1080p model, while the EX700 models range from 32- to 52-inches and will set you back between ¥120,000 ($1,300) and ¥300,000 ($3,300). The extra money nets you LED backlighting, luscious thinness (22mm), and networkability, which means YouTube and DLNA streamability, plus widgets and all sorts of other goodies. All are scheduled to hit Japan on February 25, and all will surely make their way across the pond eventually -- except maybe that pink one.

Sony Bravia EX300, EX500, and EX700 LCDs

[Xperiatchet Posted Jan 20th 2010 4:29PM]

Dems be some expensive TV's. However, not buying a new one unless its 3D. Youtube and wifi support though? Its hard to resist!

[Nokia N900 Posted Jan 20th 2010 4:34PM]

we just bought a Bravia 40" , good investment ?

[MFM123 Posted Jan 20th 2010 4:35PM]

No word on whether there's been a push for better LEDs?

RGB verses the cheaper less capable white?

[Gregorian Posted Jan 20th 2010 4:54PM]

I looks like a fairground sideshow game.
5 shots for a buck. Win a giant stuffed pikachu.

[KC Posted Jan 20th 2010 5:18PM]

LED Edge lighting = Pass no matter how thin

Nothing to see here except high prices. Japan can keep the lot of 'em

[vicsvenge Posted Jan 20th 2010 5:28PM]

why on gods green earth would you spend $770 on a 22inch tv? Are they out of their MINDS?

[HaoleM Posted Jan 20th 2010 5:52PM]

Very nice looking televisions, but would prefer local dimming LED backlighting.

[nothing Posted Jan 20th 2010 6:01PM]

PINK ftw! no... rly!!

[Aboozer Posted Jan 20th 2010 7:51PM]

No 3D? Who's gonna waste money on a new TV with no 3D support?

[nowayman Posted Jan 20th 2010 7:57PM]

I thought the EX model names belong to their earphones.

[renantech Posted Jan 20th 2010 8:46PM]

this is great i love this one.. Sikat ang Pinoy

[nsfw Posted Jan 20th 2010 9:28PM]

Is anyone still going to buy edge lit LCD when the new line of plasma's from samsung and panny look stunning even at the most complex viewing angels?

[clara Posted Jan 20th 2010 10:26PM]

@nsfw
Supposedly these are made by sharp who has allegedly cured the light leakage problem (UV2A). So... probably yes.

[clara Posted Jan 20th 2010 10:27PM]

Do these have front-firing speakers, or are we dealing with the difficult and tinny down/rear firing ones? That panel at the bottom is hard to see.

[clara Posted Jan 20th 2010 10:28PM]

Also.... these look to be matte or semi-matte, despite the new gloss-indicating product pictures on sonystyle and elsewhere.

[Yior Posted Jan 21st 2010 3:56AM]

Very cool 22mm!

[cosmicinglewood Posted Jan 21st 2010 5:01AM]

Where is the thin bezel? All of this work to make the panel thin when you view it from the front, but they still have that oversized honky tonk dongle border around the screen? Industrial Design said what?