US Cellular's sounding like it wants to play with the big boys on news that it'll be charging a full $69.99 for its just-introduced unlimited individual plan -- the exact same that AT&T and Verizon are charging now that they've just slashed pricing. It's pretty interesting to see one of the smaller regional carriers dare to suggest that it can charge the same as the two typically regarded as the States' "premium" networks -- but then again, US Cellular's got a battery swap program, so there's your value-add right there. Along with the individual deal, there's also a new family unlimited plan for $119.99; in both cases, you'll need to tack on text and data packages separately.

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US Cellular launches national unlimited plan for $70