Discovery searches for name for 3D channel, 3DNet is on the list

Oh now we just can't believe this one, do you mean to tell us that Mark Cuban had the insight to create HDNet, but didn't bother to trademark 3DNet? Apparently, because Broadcasting & Cable is reporting that on January 5th Discovery Communications trademarked the name 3DNet. As we already let you know, next year Discovery will launch a 24x7 3D network with a mixture of non-fiction, sports, films and content from the libraries of its partners, Sony and IMAX. We can't wait to hear what our old friend Mark has to say about this one, but maybe as much as he loved HD, he doesn't really get 3D yet -- yeah, we doubt it.

[MaxH Posted Jan 21st 2010 9:53AM]

Discover3D

[10nisman94 Posted Jan 21st 2010 1:13PM]

That stinks for Mark

[schumacc Posted Jan 21st 2010 4:01PM]

Discovery has the Discovery HD Theater channel. Originally it was good and had many diverse programs on it all in quality HD, but it has now become the internal combustion channel as that is all that is on it anymore. Cars, car auctions. motorcycles and more. For me, it now sucks big time and they should stop calling it Discovery HD Theater and name it the Internal Combustion Channel. So for 3DNet, prepare to get all the 3D views of cars and motorcycles you can handle because that is apparently what they feel is compelling content for their showcase channels.

[EatingPie Posted Jan 21st 2010 4:36PM]

HDNET-3D. Problem solved for Mr. Cuban.

Actually I like the sound of that better, because it emphasizes both 3D and HD.

3DNet is a *terrible* name for Discover Channel 3D. It doesn't say anything about content. Consider "Discover HD Theater" as a contrast; great name, and we know what it's all about.

Of course, by the article, sounds like it's not a traditional "Discovery Channel," so maybe 3DNet will work. However, I'm betting this is more about lack of 3D content than anything, and eventually it will probably become a 3D version of Discovery's typical content.

-Pie

[(Unverified) Posted Jan 21st 2010 6:37PM]

What do you think about:
3Discovery? or 3HDiscovery...

[kcmurphy88 Posted Jan 21st 2010 8:41PM]

I'm in the 3D marketplace, and I'm confused. I'd assume that 3DNet was owned by HDNet. Are you sure it isn't? You must be wrong. Yeah, that's it, you're wrong and I can rely on HDNet owning 3DNet.

Silly? Perhaps, but that is pretty much the basis of trademark law. I'm actually surpirsed that the USPTO let that one through.

See "Lamps R Us" (now Lamps Plus) for what happens in cases like this.

[8th Gamer Posted Jan 23rd 2010 3:01PM]

Discovery Channel: The 3rd Dimension ..... in HD

DC3D