Is there enough time for one more Apple rumor before we find out what the company will actually reveal today? Word comes from the Financial Times that Apple's been pushing to cut episode prices for (SD) television episodes on iTunes from $1.99 to just a buck each. We've called out prices as one of the major remaining drawbacks for digital distribution before, if these rumors are true and Apple is successful then buying per episode could be just as convenient as DVD boxed sets currently are. Of course, it's all rumor until things actually get started -- but if Steve fakes everyone out and releases that long-ago rumored Apple plasma instead of a tablet, you heard it here first.

[Via iLounge]

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Apple pushing to cut the prices of TV episodes on iTunes?