On the surface, these numbers are pretty optimistic when you consider that Apple sells about 13.5 million Macs per year (extrapolating 3.36 million sold last quarter). Even more so when you realize that only 3 million to 4 million tablet PCs are sold annually according to Peng and Endpoint Technologies' analyst Roger Kay. Problem is, the iPad isn't really a tablet PC is it? As Technologizer astutely points out, "the iPad isn't a traditional PC –- it's more of an appliance. You don't tinker with your television; you turn it on and consume services." By that logic, it's not a direct competitor to the netbook or e-reader either (though the markets definitely overlap). The only thing we can say with certainty is that it is divisive and that it has captivated the attention of the entire consumer electronics industry.