Sprint has positioned the Pre similarly in their commercials as well.
I think the most offensive part is the slogan, "The Smartphone smart enough to for mom." I think that roughly translates to, "The smartphone smart enough to make up for mom's stupidity." As in, "it's so easy, even a woman can use it!" But cleverly disguised as propping up "mom's" intelligence.
I do not agree. The Palm Pre is a smart phone, but it is also a sophisticated mobile computing device. Its capabilities are incredible but yet elegantly designed into an intuitive, easy and fun to use interface. Verizon wanted to convey the fun, friendly, and useful aspects of the phone.
The Verizon ad is addressed to "mothers" who may have thought about smart phones as intricate technology devices. It is clear from the advertising that the ad is targeting mothers (and not men or women, boys or girls!).
Conclusion: This is a very good Ad; it should broaden the appeal of the Palm Pre phone.
Quoted from truth. The second I saw the Pixi's commercial in comparison to the original Droid TV spots, I was worried that some people would write it off as just "The Smartphone...For Girls!" This new "Smart enough for Mom" tagline just reinforces that fear.
I know plenty of girls that dig the Droid and think that the Pixi and Pre are actually too small/plastic-y. I liked the Pixi more than the Pre and the Droid, but I loved the Droid's ad campaign because it seemed to appeal more towards a widespread customer complaint/feeling ("Everything iDon't...") than to one specific consumer base (Guys/Girls). That, and the Pre Girl freaked me out.
But as far as this ad campaign goes, if anyone watched that first commercial and wasn't at least somewhat unnerved by that lady's hair/dead-eyed stare while showing off her sticky-notes, they have no soul.
Agreed. And I misread your name at first, seeing "RebelGirl" instead of "ReelGirl." Haha. I though that was cool, but then figured it out. ReelGirl is cool, too, though!
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Sprint has positioned the Pre similarly in their commercials as well.
I think the most offensive part is the slogan, "The Smartphone smart enough to for mom." I think that roughly translates to, "The smartphone smart enough to make up for mom's stupidity." As in, "it's so easy, even a woman can use it!" But cleverly disguised as propping up "mom's" intelligence.
@(Unverified)
Why do I show up as unverified?
@sonicyoof,
I do not agree. The Palm Pre is a smart phone, but it is also a sophisticated mobile computing device. Its capabilities are incredible but yet elegantly designed into an intuitive, easy and fun to use interface. Verizon wanted to convey the fun, friendly, and useful aspects of the phone.
The Verizon ad is addressed to "mothers" who may have thought about smart phones as intricate technology devices. It is clear from the advertising that the ad is targeting mothers (and not men or women, boys or girls!).
Conclusion: This is a very good Ad; it should broaden the appeal of the Palm Pre phone.
@sonicyoof
Quoted from truth. The second I saw the Pixi's commercial in comparison to the original Droid TV spots, I was worried that some people would write it off as just "The Smartphone...For Girls!" This new "Smart enough for Mom" tagline just reinforces that fear.
I know plenty of girls that dig the Droid and think that the Pixi and Pre are actually too small/plastic-y. I liked the Pixi more than the Pre and the Droid, but I loved the Droid's ad campaign because it seemed to appeal more towards a widespread customer complaint/feeling ("Everything iDon't...") than to one specific consumer base (Guys/Girls). That, and the Pre Girl freaked me out.
But as far as this ad campaign goes, if anyone watched that first commercial and wasn't at least somewhat unnerved by that lady's hair/dead-eyed stare while showing off her sticky-notes, they have no soul.
@ReelGirl
Agreed. And I misread your name at first, seeing "RebelGirl" instead of "ReelGirl." Haha. I though that was cool, but then figured it out. ReelGirl is cool, too, though!