Why in the bloody hell did they change the branding to 'Windows Phone' when 'the phone' has now become so much more than just that?
'Windows Mobile' was right on trend as our interconnected services, (and all of them it would seem) are increasingly carried right along with us.
I fear it was a move to take away the bad taste of a few Windows Mobile's prior to 7, but I really don't think that this marketing change really help matters in the long run...
Changing the name won't make it good, being good will make it good!
@LRawlins Maybe it will be such a big shift from their old Windows Mobile UI that they want a new name to distinguish it better in people's minds. To be honest, I know a lot of people who were scorned by WM in the past and hate hearing that phrase... they should have called it Zune OS ;)
@technogecko6 Right, but after the global ball-ache that was Windows Vista, they didn't start calling it 'Doors'.
All they need is a good product, then the damage can be undone, and a bit of integrity restored. What do you think ditching 'Mobile' says to all those users who believed the hyperbole of past promises and stuck with what has now been illustrated a sinking ship? You think they're going to jump on 'Windows Phone'? Let's face it, they're not going to be issued a free upgrade for their misguided loyalty are they.
I just don't think it was good call personally. Windows Mobile was an established identity, a much broader identity, it just needs an iteration worthy of the stamp.
The whole line-up consists of the $60 Amps in-ears and $100 Tracks on-ear headphones, which both also come in slightly souped-up and pricier HD variations at $100 and $130, respectively.
The most commented posts on Engadget over the past 24 hours.
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
Why in the bloody hell did they change the branding to 'Windows Phone' when 'the phone' has now become so much more than just that?
'Windows Mobile' was right on trend as our interconnected services, (and all of them it would seem) are increasingly carried right along with us.
I fear it was a move to take away the bad taste of a few Windows Mobile's prior to 7, but I really don't think that this marketing change really help matters in the long run...
Changing the name won't make it good, being good will make it good!
@LRawlins Maybe it will be such a big shift from their old Windows Mobile UI that they want a new name to distinguish it better in people's minds. To be honest, I know a lot of people who were scorned by WM in the past and hate hearing that phrase... they should have called it Zune OS ;)
@technogecko6 Right, but after the global ball-ache that was Windows Vista, they didn't start calling it 'Doors'.
All they need is a good product, then the damage can be undone, and a bit of integrity restored. What do you think ditching 'Mobile' says to all those users who believed the hyperbole of past promises and stuck with what has now been illustrated a sinking ship? You think they're going to jump on 'Windows Phone'? Let's face it, they're not going to be issued a free upgrade for their misguided loyalty are they.
I just don't think it was good call personally. Windows Mobile was an established identity, a much broader identity, it just needs an iteration worthy of the stamp.