Samsung Wave launching Bada onto its very first handset at MWC
By Paul Miller 
posted February 12th 2010 1:08PM
posted February 12th 2010 1:08PM
[Thanks, Danijel]
posted February 12th 2010 1:08PM
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How long before we see the BadaSS model?
@ehTuBrutus
you've been saving that for just the right Bada article, huh?
Go ahead and clasp your hands in the air, shaking them alternatingly over each shoulder - well done
(sarcasm meter = 0)
@ehTuBrutus lol, The software, whose name is based on the Korean for "ocean," is designed to be open and will compete directly against rivals like Android or LiMo. It will be based on universal standards and won't consider even core aspects of the OS off-limits: Something new : http://bit.ly/samsung-bada-purported-view
does anyone know what bada is based on?
@Peter Pan simply linux,
It's built off 4 layers which is a good start.
kernel layer (Linux)
device layer
service layer
framework layer
Applications appear to be written in C++ on an undisclosed framework. They have been pretty secretive.
@lisajens
Considering it could be on Linux or some other RTOS (in your link) then you cannot look at the OS.
APIs like this are created explicitly to keep you away from the underlying OS and hardware. And LiMo is a joke, used almost exclusively in dumbphones/featurephones.
bada bing bada boom.
@jlebb someone always says this when there's a post about "bada"... I'm down ranking this post. And hopefully it will go to oblivion.
@vdubdan45
bada bing bada boom.
bada bing bada boom.
bang boom boob ding
@jlebb -1
@Balbasour +1 !
baaaadaaaaa boooom straight to the mooooon!
@jlebb Bada bing bada spam for your inbox
@jlebb
BIG bada boom
@jivetrky
Babuh booey bahbuh booey!
@where u at
Hong Kong Phooey
It looks like an Omnia HD..
As come analitics say it should be breakthrough device, so I'm waiting!
Anyone care to enlighten me why they would create their own OS instead of using Android? Is it technical, commercial or brand reasons?
Seems that by moving to a new closed system is a bit like shooting themselves in the foot as Android is gaining significant traction.
@UrgentMatter
I agree completely. Last thing customers want is another smartphone OS. It just doesn't make sense why they would spend all this time coming up w/ a new, custom OS, when Android is FREE.
@crawdad689
not everyone is creaming their pants over android.
@UrgentMatter Probably after the Apple model of things where they have control over the software AND the hardware. However I do agree the mobile OS space is starting to get cluttered.
@UrgentMatter A while back some exec (sorry can't remember his name) was calling every company buying into android were fools because in the long run no matter how many UI changes you make the Google apps and marketplace become the real draw for the consumer so eventually your company becomes dependent on Google for it's fortunes.
I think the Nexus one kinda hints at Googles strategy of giving android away and letting other companies push it into notoriety and then releasing phones of it's own (with a version of android that no one else has yet) to become a dominant phone company overnight.
Going back to Samsung and Bada can you now see why not every company wants to join in this dance? The Samsungs and Nokias of the world don't want to be tied down to an environment that inherently pulls mindshare from them and gives it to Google. Even if the Nexus one doesn't do it eventually Google will make a phone compelling enough to draw all/most of the android hardware sales back into itself.
@UrgentMatter Samsung is a big player in the mobile space. They relied on Android now while they had Bada cooking, and they may even continue to heavily support it, but it makes sense. Why be part of a team and play by somebody else' rules if you could just make your own OS, throw it on all your phones and have a good shot at it being very successful?
@JONNNathannn Maybe but it's going to take a few good smartphones with reasonable sales before they get a decent number of apps. And it takes a decent number of apps for to get a good smartphone with decent sales so it seems like they may be stuck in a rutt when compared to Andorid or the iPhone.
Now if they can create an amazing phone with an amazing OS then they may have a shot but if they don't get it perfect (a likely scenario) then they could waste a few years trying to get this going when they could be supporting Android and getting good phone sales.
@JONNNathannn
Simple, because a huge part of the smartphone experience for end users is application support; and thats what a standardized and already popular OS like android or windows mobile brings to the table. Bada will fail; just like touchwiz failed and continues to fail. Samsung had this huge widget contest for touchwiz -- the winning results were absolute garbage. They are probably going to do the same thing except it will be like an application contest for BADA and I have no doubt the apps will be no match for already existing android and iphone apps. Mobile developers don't make that much money, and now Samsung wants them to port their app to yet ANOTHER platform? Not going to happen.
@crawdad689
more OS = more competition = lower price
Nokia used to rule the smartphone market with symbian. they just lowerd its price on all of their smartphones because of strong competition from Apple , Android, RIM.
Nexus One cost less than $200 to manufacture but sells for over $500,, do you still think we don't need another OS??
@DoctarPeppar That idea kinda breaks down when consider Android is free. If Samsung wants to make a Nexus One level smartphone and sell it for $300 they can using Android. I don't see how competing with a free and open source OS lowers prices for anyone. If anything it costs more because you have to develop and support an OS.
Perhaps the competition will make Android better but they already have far greater competition from the iPhone. More things does not always equal good competition.
@nighthawks
The OS has nothing to do with the prices companies charge for the hardware, and everything to do with what people feel people will pay for it. And for modern smart phones with high end ARM chips, $500-$600 seems to be the going price for an unlocked unit.
Bada's problem is that it's YetAnotherMobileOS, with nothing going for it (every other OS has open and/or widely used frameworks.)
@microlith hardware alone do not play price war. probably , OS has 50% , less or more influence on people when they choose their next smartphone. would you buy Nexus One at $550 if it is just another dump phone with NO android. ? Samsung and LG makes whole lot of dump phones with awesome specs , but I will never buy them, because they are dump phone , i'd rather pay a little more and get smart phone myself.
what if someone comes up with revolutionary OS with same specs as Droid or Nexus One , but much lower price? would you not consider to buy one? another OS is not a problem , it is just another OS. and another OS means more phones. more phones means more competition.
@nighthawks I don't agree with that. Samsung is going to say 'we invested $$$ into Bada, therefore it is worth a higher price.' Android is free, how does it get cheaper? I agree that more manufacturers is a good thing, but standards are what drive down prices. If every manufacturer bakes their own OS, prices will go up as nothing is comparable.
@UrgentMatter
there could never be enough competition
i'd rather use a bada powered phone than android. android is shit and has no worthwhile apps. Samsung is the 2nd biggest phone maker, and android has almost 1% marketshare. So go research before you post
@DoctarPeppar +1, I was going to say something similar without the quote and you put in some good details. Also, there is something to be said for not being a carbon copy of every other OS because some consumers will not want the same thing either because of its faults or because they just want something different. As Samsung is the 2nd largest cell phone mfg in the world, they have a large hurdle to having a competitive advantage over other manufactures, these day's if your name isn't Apple you have to innovate to keep or growth their market (though the iphone share finally did dip in the 4th quarter sales of 09).
Doing something that can set your phones apart while giving your company more of a reputation and building a solid customer base buying your phones for something other than the price/hardware is what builds loyal customers, and that's what I think smartphone mfg will need to do going forward if they want to have predictable and growing revenue streams.
Of course if it fails, this will be them shooting themselves in the foot.
So its bada vs Windows Phone Sevn at MWC?
Me likey.
Monday looks to be a very interesting day. If only I didn't have class. >_
this mwc is gonna be so badass lol............ cant wait to finally see some winmo 7 ............ engadget dont hesitate on that coverage lol.
anyone know where i can find a demo of BADA?
On a more serious note, that handset picture looks pretty slick
Let's see ... Bada (which sounds like the Sopranos strip club) vs Windows Phone 7. Which is gonna get the press next week, and which will be relevant in a year?
Seriously ... could Samsung have chosen a worse name?
He's dead Jim. Entirely crushed by Wimpy Sevens.
AMOLED touch screen: good. Bada: bad. http://blog.itag.com/53/bada-tadaaa/