Puma joins forces with Sagem to birth the Puma Phone
By Laura June 
posted February 16th 2010 11:43AM
posted February 16th 2010 11:43AM
PUMA Phone Roars Into Life
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BARCELONA, February 16 /PRNewswire/ --
- PUMA and Sagem Wireless Unveil New Connected Lifestyle Device and Services PUMA PHONE to Hit Market in April 2010
PUMA AG and Sagem Wireless unveiled today at the Mobile World Congress the much anticipated PUMA PHONE. The PUMA PHONE is not like all those other phones; its design, from on-board features and technology to unique user interface to connected services reflects the DNA of the PUMA's brand. Completely custom designed from the inside out, the PUMA PHONE is an uber friendly device engineered to facilitate and encourage an active way of life both digitally and physically.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100216/377816 )
"Just as PUMA is unlike any other sportlifestyle company out there, the PUMA PHONE is unlike any mobile phone on the market," said Jochen Zeitz, CEO of PUMA. "We want to engage with our community in a way that is consistent with everything PUMA stands for. Blending together the influences of sport, lifestyle and fashion, the PUMA PHONE reflects the joy, spontaneity and individuality that the PUMA brand is known for."
The PUMA PHONE is an active smartphone. Beyond internet, messaging, and gps localization capabilities, solar charging, video calling and Bluetooth photo sharing are all designed to make the device engaging and responding to consumers requirements. The spin and scratch music player and integrated radio make the device a connected companion. Designed around an active lifestyle, its sleek shape factor makes it a wearable fashion accessory.
Users will be guaranteed access to the PUMA WORLD in a click. A carousel-based menu on the device will allow an easy navigation through multimedia contents, enabling PUMA to aggregate rich media content services into a single intuitive and entertaining mobile user experience. Users will be able to interact with multimedia content from puma.com, download PUMA applications, and access PUMA products through mCommerce services. These connected services also enable mobile operators to create and access new channels for reaching niche communities with highly customised products and services that drive data usage.
Thierry Buffenoir, CEO, Sagem Wireless commented; "With PUMA engaged in projects such as the United Nation's Environment Programme, values such as sustainability are at the core of everything it does. From the very first concepts for the PUMA PHONE therefore, it was clear that we would need to marry a unique user experience with real technology innovation to design and develop a device that delivered on the PUMA promise. Using the device to directly connect with the PUMA community through services such as live sports feeds and mCommerce, the PUMA PHONE delivers not only a rich PUMA experience, but uses technology such as integrated solar cells to deliver it in a way that is completely consistent with PUMA's values."
The PUMA PHONE will be available through mobile network operators across greater Europe and on PUMA online store from April 2010, with international markets following.
Key features of the PUMA PHONE include:
- Integrated solar cell, with charge indicator
- Touchscreen: 2.8 inch thumbable screen with 240 x 320 QVGA resolution
and TFT wide viewing angle
- Camera: 3.2 megapixel camera with LED flash and x6 zoom; Bluetooth
photo sharing
- Video: VGA video call camera; full screen video playback, with video
recording and streaming and progressive video download
- Music: wide range of music formats with playlist support and FM radio
- Localisation: GPS, compass, geotagging, routing and mapping
- Sports: pedometer, GPS tracker and stopwatch
- Internet: Open internet browsing, with WAP Push
- Messaging: Mobile email client and mobile web mail notification;
instant messaging; MMS and SMS
- HSPA and W-CDMA/EDGE/GPRS/GSM connectivity; Bluetooth; USB 2.0
- Talk time up to 5 hours with 350 hours stand-by time; video call time
140 minutes; music player time 24 hours; video player time 5 hours
- Tablet form factor; 115g weight and dimensions of 102mm x 56mm x 13mm
About PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com
About Sagem Wireless
Sagem Wireless provides customised connected lifestyle devices and services to leading consumer lifestyle brands and mobile network operators worldwide. Using technology innovation and customer insight as strategic tools in the product design process, Sagem Wireless develops a range of connected lifestyle devices personalised to the specific needs of different customer segments. With industry leading technology partners and its own R&D centres based in Europe and Asia, Sagem Wireless offers pre-requisite manufacturing expertise intrinsic to the product design process that relies on both flexibility and the highest level of quality to assure successful entry into new and existing markets. For more information, visit: http://www.sagemwireless.com
SOURCE Sagem Wireless and PUMA
Download image
BARCELONA, February 16 /PRNewswire/ --
- PUMA and Sagem Wireless Unveil New Connected Lifestyle Device and Services PUMA PHONE to Hit Market in April 2010
PUMA AG and Sagem Wireless unveiled today at the Mobile World Congress the much anticipated PUMA PHONE. The PUMA PHONE is not like all those other phones; its design, from on-board features and technology to unique user interface to connected services reflects the DNA of the PUMA's brand. Completely custom designed from the inside out, the PUMA PHONE is an uber friendly device engineered to facilitate and encourage an active way of life both digitally and physically.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100216/377816 )
"Just as PUMA is unlike any other sportlifestyle company out there, the PUMA PHONE is unlike any mobile phone on the market," said Jochen Zeitz, CEO of PUMA. "We want to engage with our community in a way that is consistent with everything PUMA stands for. Blending together the influences of sport, lifestyle and fashion, the PUMA PHONE reflects the joy, spontaneity and individuality that the PUMA brand is known for."
The PUMA PHONE is an active smartphone. Beyond internet, messaging, and gps localization capabilities, solar charging, video calling and Bluetooth photo sharing are all designed to make the device engaging and responding to consumers requirements. The spin and scratch music player and integrated radio make the device a connected companion. Designed around an active lifestyle, its sleek shape factor makes it a wearable fashion accessory.
Users will be guaranteed access to the PUMA WORLD in a click. A carousel-based menu on the device will allow an easy navigation through multimedia contents, enabling PUMA to aggregate rich media content services into a single intuitive and entertaining mobile user experience. Users will be able to interact with multimedia content from puma.com, download PUMA applications, and access PUMA products through mCommerce services. These connected services also enable mobile operators to create and access new channels for reaching niche communities with highly customised products and services that drive data usage.
Thierry Buffenoir, CEO, Sagem Wireless commented; "With PUMA engaged in projects such as the United Nation's Environment Programme, values such as sustainability are at the core of everything it does. From the very first concepts for the PUMA PHONE therefore, it was clear that we would need to marry a unique user experience with real technology innovation to design and develop a device that delivered on the PUMA promise. Using the device to directly connect with the PUMA community through services such as live sports feeds and mCommerce, the PUMA PHONE delivers not only a rich PUMA experience, but uses technology such as integrated solar cells to deliver it in a way that is completely consistent with PUMA's values."
The PUMA PHONE will be available through mobile network operators across greater Europe and on PUMA online store from April 2010, with international markets following.
Key features of the PUMA PHONE include:
- Integrated solar cell, with charge indicator
- Touchscreen: 2.8 inch thumbable screen with 240 x 320 QVGA resolution
and TFT wide viewing angle
- Camera: 3.2 megapixel camera with LED flash and x6 zoom; Bluetooth
photo sharing
- Video: VGA video call camera; full screen video playback, with video
recording and streaming and progressive video download
- Music: wide range of music formats with playlist support and FM radio
- Localisation: GPS, compass, geotagging, routing and mapping
- Sports: pedometer, GPS tracker and stopwatch
- Internet: Open internet browsing, with WAP Push
- Messaging: Mobile email client and mobile web mail notification;
instant messaging; MMS and SMS
- HSPA and W-CDMA/EDGE/GPRS/GSM connectivity; Bluetooth; USB 2.0
- Talk time up to 5 hours with 350 hours stand-by time; video call time
140 minutes; music player time 24 hours; video player time 5 hours
- Tablet form factor; 115g weight and dimensions of 102mm x 56mm x 13mm
About PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com
About Sagem Wireless
Sagem Wireless provides customised connected lifestyle devices and services to leading consumer lifestyle brands and mobile network operators worldwide. Using technology innovation and customer insight as strategic tools in the product design process, Sagem Wireless develops a range of connected lifestyle devices personalised to the specific needs of different customer segments. With industry leading technology partners and its own R&D centres based in Europe and Asia, Sagem Wireless offers pre-requisite manufacturing expertise intrinsic to the product design process that relies on both flexibility and the highest level of quality to assure successful entry into new and existing markets. For more information, visit: http://www.sagemwireless.com
SOURCE Sagem Wireless and PUMA
Integrated solar cell=WIN.
I would not have to lug around my portable solar charger any longer!
@GenericMessage Agreed. I'm waiting for people to bash the camera, but I'll take a solar cell any day over a 8mp camera. Others, please, don't bash, please understand the tradeoff of costs as this will obviously add more to the cost so they have to work to minimize costs in other areas.
@juanvaldez Sagem and Puma will launch a Puma phone in the second quarter of 2010, just ahead of 2010 FIFA World Cup. the Puma phone “will embrace both sport and style with features, functions, and design that reflect the DNA of the Puma brand and encourage usage of data and commerce services. More Leaks: http://bit.ly/puma-phone-video-leaks
@GenericMessage I see 2 problems with this. 1: Solar panels need to be practically flawless or they lose their efficiency, and people will put tons of tiny scratches on it sliding it in and out of their pockets and dropping it. b: People will be keeping this in their pockets and will only be getting a charge at home where you already have a power source to charge it anyways!
Other than that, I will admit it's completely sexy and will probably sell well, but that doesn't make the solar panel any more practical.
@GenericMessage All phones should have this. It would cost a couple bucks in parts to do it.
@engadgetcomexcludeengadget You cannot kill a panel. It may not be as efficient, but it's still producing a current.
@GenericMessage
You'll be standing in the sun for a minute.
@engadgetcomexcludeengadget Yes, you were making a general comment, but you didn't really respond well to the OP that others (the community, based on "highly ranked") seem to support as well. He carries around a solar charger, meaning he wont have this in his pocket the same way he wouldn't have the solar charger in his pocket. Try to use your imagination. Probably more important point than what you make, IMO, is how this will feel if you pick it out of the sun. Will it be hot and make you not want to touch it? Perhaps bluetooth or a headset will make that less an issue, but it could also make it less internet friendly or something else.
@engadgetcomexcludeengadget
Guessing by the "sporty" nature they reference to, most people will have this on a arm-band (also mentioned). It will probably be pointed so the back is facing outwards.
I dunno bout you, but I do most of my running outside.
@engadgetcomexcludeengadget
how about when in the car. set in on the dash or something and let it charge away. in anybodys car, without a charger
hardware is wow, whats the os its running?
@unwynd This reminds me of the Samsung Blue Earth phone. http://www.engadget.com/2009/06/17/samsung-blue-earth-finally-gets-a-hands-on-treatment/
@donv69 yup, but this looks way cooler or hotter!
Sport jizz
I love Puma! That hardware looks hot. As others have asked, what OS is this beauty running?
@Scape3d
I'm going to say android. Look at the "197messages powered by the sun"
That looks like the notification shade on android, especially at the bottom that looks like the bottom of the shade, and the message count is technically a notification.
Here's hoping.
Is this phone made by the same people that make sneakers and athletic clothing? That's some aggressive branching out. I hope they're not thinking about selling this phone at Modells.
The shape looks like the old Neonode phone.
What a smart looking little phone!
isnt Puma the opposite of Cougar as in a hot milf to a hot dilf?
The hardware actually looks quite average by today's standards (apart from the solar cell). Since when was a QVGA screen suitable for a new phone these days? It should be minimum VGA.
Iove Puma. Hopefully this phone will come to the states but I have a feeling it will probably be three to four hundred unlocked.
That's nice, but I'm going to wait for the LA Gear phone.
is it made with bits of real Puma?
It does say T-mobile up in the corner..
hmm, interesting. the form factor is nice, the solar is a plus. since this is sports-oriented, i'm guessing the music player should be decent, and SHOULD feature dedicated hardware control buttons. 3.2mp camera, if well designed, is more than enough to take crisp 1024x768 pics at the very least, which is more than good enough for facebook/twitter/what have you.
it looks like the pre without the athletes foot
i would've been truly stoked if it was a Troops phone.
Click below and start your amazement early.
http://www.inthe80s.com/clothes/images/user-image-1208365685.jpg
Would be nice to see all the popular phone makers mimic the ideas of this phone.
I don't know if anyone else worked about PUMA, but they are a horrible oranization towards their employees. Their district managers are patethic and they have idiotic policies and procedures. That's just my persepctjve on PUMA and why I would never support them again as in terms of buying this phone or clothes, shoes, or anything PUMA related.
I like it! Now when are we gonna get it in America?
It's so funny that a sporting/apparel company like Puma understands asthetics even as they apply to electronics, but companies whose bread and butter it is like Motorola and RIM are either unintentionally or willfully ignorant. Luckily for Motorola they advertise well and make good partnerships, while RIM is just the entrenched dinosaur ala Microsoft.
Now if only this had a bigger screen and ran webos... If only...
@indyraider I'm with ya
slick!
I would buy this
adorable! this is an iphone killer for sure...someone show it to ballmer already, he needs a lesson in that department
Oh, I can tell how young you guys at engadget are..
TheI PET commodore was a green screen.
There is nothing I wish to do more with my cell phone than to leave it out in the sun, facing down!