Jump down off that
scud missile and holster your brew Droid owners, the stats are in for smartphone gender preferences. The numbers reported above are based on a AdMob survey of 963 total respondents consisting of 318 Android, 244 iPhone, 356 iPod touch and 45 webOS users in english speaking countries. According to the data collected between 5 February to the 16 February, men make up a whopping 73% of all Android device users. Even webOS, that smartphone OS from Palm that's supposedly aimed at the ladies carries a 58% male to 42% female preference, almost exactly the same as the iPhone. While it would be easy to suggest that Verizon's
overtly machismo advertising campaign for Droid (one of the
most popular Android handsets) helped skew the demographics, it doesn't explain why its Palm ads
targeting women failed to skew the webOS numbers. Perhaps it's an unspoken man on robot love that we all recognize as truth but choose not to discuss openly for fear of reprisal? Or maybe it's a lack of recognition for what Asian marketing geniuses figured out long ago: a device has to be
pink and
glittery with just a
touch of lace to woo the more fickle tastes of the female demographic. Uh, yeah.
Also of interest is the Age by Platform data that shows 78% of iPod touch users are below the age of 25 compared to 25% of iPhone users and 24% of webOS and Android users. In fact, 65% of the platform are just 17 years of age
or younger. That would explain the demand for all the biscuit floating apps. See the chart after the break.
posted February 26th 2010 3:01AM
Mandroid
@yulebellow This made my night
@AlienSix i knew i stayed up for some reason...
@AlienSix
Dangit my comment got deleted again :-(
@AlienSix
Well it's becoming pretty obvious from all these comments what kind of demographic Engadget has... :P Ugh.
The numbers are telling us stuff we already know!
but thx any1
This makes sense. I don't ser why an adult would get a touch over an iPhone.
@Lundmark Brah, the iPod Touch is 65% under 17. The iPhone is only 13% under 17.
@Lundmark
The TCO of a Touch is much much lower than an iPhone. For example, I'm 28, I have a Sprint Pre, and an iPod Touch because i love WebOS, but the power of music managment and experience is with Apple, for now. I may look into a ZuneHD
@Zavrion
Um. Well yeah, that's what the article says.
@Lundmark
I'm 19 and I have Hero as a phone and iPod touch as a media device (mp3 player 'n' such), I wouldn't even want to get iPhone because Apple is just way too constricting towards their software and hardware for that matter. I like that I can actually do things with my phone ^^ Android
@Lundmark
Don't forget that it's also because the younger people might not even have phones or, more likely, the money to pay for the iPhone plan.
Well, this isn't surprising at all. Android is Linux. It's user-base is full of basement dwelling neckbeards.
Me included.
@ai4281
WebOS is Linux too.
Perhaps it was targeting female neck beards, and that's why it isn't selling.
@ai4281
Perhaps the UNIX neck beards shaved em a few years back and now hang in coffee shops wooing Apple-tail with their fly scripts.
On a more serious note. NIX in all it's flavours must the comeback kid of the century, it's pouring out all over the place. Ol' grandad, eh, teaching that young Gates whipper a shell or two.
@Cy Starkman
What do you mean comeback? It's never gone away. 'Just because the media lost their fascination with "Open Systems" a few years back doesn't mean *unix wasn't around.
Hell, don't the numbers show that there's been an *increase* in sales over the years?
@Spiny Norman Well, it's free so some people are bound to pick it. ;-)
@Spiny Norman Because it's becoming more popular. It never lost its dominance in the server market, but no consumers were exposed to it. Now, in addition to its strong server share, Unix also has a respectable penetration of the consumer computer market (through Mac OS X and Linux netbooks), a huge presence in the Cell phone market (Android, WebOS, Maemo, and I believe the iPhone OS is also BSD-based), and a huge chunk of the single-purpose device market (Blu-Ray players, Kindle, Wi-Fi routers, and other devices that people regularly interact with on a day-to-day basis).
Lies, damned lies, and statistics.
@Sidana Statistics never lie, but liars use statistics.
16 year old and iPhone here... 70% of my friends have ipod touches.
@Annoying Poster ... If you had the option would take it?
@Annoying Poster you mean little freeloading biscuit floaters
@cswright sigh well my posts arent gonna make sense when The Supreme Gadgie removes the quoted posts from on high
Hmmm:
iPod Touch: "next level fun"
DROID: "racehorse+scud missile=buy this or you have no balls"
Pre: "EEEWWWWEEEE! I don't want that phone if it makes me look like that creepy girl in the commerical!"
Makes total sense to me.
@yulebellow oh she's a babe and you know it. opaque pale skin, vacant soulless eyes, mysteriously inhabiting an endless desolate field just about does it for me
@yulebellow racehorse, skud missles, and ducttape. what more can a man ask for?
@yulebellow
Depends who's a$$ the duct tape is holding together, your's or the horse's.
Hmmm, tasteless
@yulebellow
Android, Viagra and enlargement pills, steroids...if that's what makes a man!
Love how WinMo is MIA
Real men use android, the proof is in the graph
@Hydra
You sir would make a great salesman.
Shows what marketing can do... insecure basement-dwelling geeks were told that they needed a Droid to prove their masculinity and it worked.
looks like apple just found the best evidence that they have the easiest phone to use.. majority in both tweens and seniors
@astroman Easiest? i don't think i can name one person over 55 who knows what the hell android is when i tried to explain it to my grandma the other day she though i had gotten a robot, Let alone anybody under the age of 14
For the most part, men like useful phones. Girls like pretty phones. Most droids aren't too pretty. Especially the droid
@MurdaFace
Silly stereotype
@awalk
But true... I seem to remember something about sales of the Razr spiking when they unleashed a pink one.
A friend of mine (female) once asked for advice shopping for a camera, so I came along to explain all the features and differences. Then end result? "I think I'll just get that pink one. I really don't need all those extra thingies, and it's super cute.." She was a junior in college studying materials science, so she wasn't a total ditz. How's that for a wide reaching stereotype?
@awalk
The majority of stereotypes are/were formed on some kind of truth. Most women really do only care if something is "cute", or maybe I shouldn't say they only care about that, but it does seem to be the most important thing.
@TheGM That was nice
Oh come on. Everyone should know this already. Women, while they're interested in the end just want something that works very easy and looks cute. It's been like this for a while. Biggest flaw HP made back in the 90's when they were making Pavillions and neglected what kind of target audience they were hitting. I can easily understand why there's a higher demo on iphone and palm. Android is for people who want to do more than look cute and limitations of easy. Droid commercials really knew what they were doing. *and I find it very sexy when a chick has an android~
/me had to urbandictionary "biscut floating", haha. Although I was able to guess in context...
@airdrummingfool biscuit* ugh
@airdrummingfool i had an idea. i guess there really is an App for that (TM)
No surprise here as ipod or iphone is for kids. This survey just proves the fact.
Touches are the gadget of the moment for younger teens.
Music and YouTube and Web and silly little amusing apps.
Too young to get a full iPhone with a high month phone plan, but this works for them just fine.
@Gregorian
I have an iTouch. I also have Android for a phone, so there goes your "can't afford........" theory. Got the Touch after the phone so I get the best of both worlds on the app side of things and I get one of the best music platforms on the market.
@RideRed
Forgot to mention that I'm not a kid......38yo male.
@RideRed
asl?
@onlymyrailgun
???