The European Commission has decided it doesn't mind the crass splicing of pink (okay, magenta
) and orange, and has therefore provided its tastefully hued green light to the UK merger
of the two mobile operators. Once the transaction is completed this Spring, we'll still be looking at two delineated entities on the consumer market, but there'll be one back office and one consolidated network servicing the two brands. That'll remain the case for at least the next 18 months, when the joint venture between Deutsche Telecom and France Telecom, the respective parent companies of T-Mobile and Orange, will likely complete the process by rebranding itself into one entity. The press announcement is littered with vague references to synergy leveraging and value generation, but those all-important questions as to what the new operator will eventually be called and what colors it will sport are left unanswered. All that really matters for now is that the UK has a new market share leader and the mobile space became that little bit less competitive.