Given how simple we've made timekeeping over the years, it was inevitable that
luxury watches would have to move into
more esoteric lands in order to exude the appropriate sense of wonder when witnessed by those who can't afford them. You might call that
the Xperia Pureness effect. Ergo, quite aside from its platinum or 18-carat gold construction options, the 4N watch tries to grab the spotlight with its quirky disc-based mechanism, which rotates numbers (four numbers, hence 4N) into position to display a digital readout of the time. The fact that all three discs -- built out of aluminum or a titanium alloy -- and the MVT01 movement are exposed to the eye earns geek cred from us, while the limited run of only 16 units should ensure the desired exclusivity for the watches' future owners. As the old saying about price goes, if you have to ask, you can't afford one.
posted Mar 9th 2010 4:24AM
I have never cared for watches...
Now I do
@MaxL
I can only agree to that comment... its so true
@MaxL
Indeed. I actually wouldn't mind owning this watch.
@MaxL Just a note: This watch concept, or the idea was not created by this company 4N. It is actually taken from the Zeitwerk watch from A. Lange and Sohnne and it is two years old. The Lange Zeitwerk watch -more refined watch- has power reserve indicator and seconds display; and the second generation Zeitwerk has a translucent black dial so UV rays can filter inside to light the numerals so when they come on display in the dark, the tritum numerals light in dark conditions. Sorry, but this innovation is two years old, patented and manufactured by other Swiss-German Watch Company.
The price?.. FAIL dollars
@MaxL this watch is gonna cost between 60000 and 90000$ because of the complexity of the mechanism calibration design and most important production number 16 white gold 16 platinium
s more you produce less is the price....
@freesets
Holy....
There just has to be a kirf of one of these, please lord show me where the kirf is!!!
But will it blend?
I WANT IT! I WANT IT! I WANT ITTTT!
This looks epic... I collect watches and I would love to own this.... but I'm 100% sure I can't afford it.
Neat. Gotta give to the folks who thought of it !
Does anyone else think it a bit strange that the only pictures they have on their website show the time 3:25?
To say they are all computer renderings, I would have thought it a comparatively simple affair to show how other times are shown (I suspect that other times, like 4:56, might not look as tidy as the one they chose).
@Sheldon >Does anyone else think it a bit strange that the only pictures they have on their website show the time 3:25?<
They were going to make the watch say 4:20, but they got stoned and forgot.
Reminds me of the segmentus clock by art lebedev. WHICH I HOPE THEY PUT ON SALE SOON!
@Davo maybe a w00t off? LOL
I think Apple's gonna sue the the crap out of the cause they dared use numbers that move
@25i Some guys just aren't packin'.
Also good for bludgeoning!
Good God that thing is large.
*that's what she said* beat you to it.
No one has a problem that engadget is showcasing $1.2 million dollar watches? Were all geeks here... You wanna impress us? Show us watches we can afford
Want one.
No, I want two
I will just wait for the plastic and aluminum revision.
Do Want!
Simply want one!!!
Finally, a cool wrist watch I would actually wear and they make it a super expensive limited run of only 16 watches :(
Wow talk about the worst users centered website ever.
From a watch geek: Felix Baumgartner's Urwerk is pretty much this, except even cooler:
http://www.blogcdn.com/www.luxist.com/media/2009/02/urwekr-ur103t-tarantula-watch.jpg
I can't afford it so I gotta ask how much does it cost?
UUUMMMMM!
I like!