HP rolls out 'Let's Do Amazing' ad campaign
By Donald Melanson 
posted March 11th 2010 4:31PM
posted March 11th 2010 4:31PM
We'd already gotten word of HP's new $40 million "Let's Do Amazing" ad campaign earlier today, but the company has just now rolled out its first series of ads to give us some indication of how all that money is being spent. Somewhat curiously, for an ad campaign partly intended to reintroduce the HP brand to consumers, the ads stray pretty far beyond HP's consumer products (including a trip to a UPS sorting facility and the Venetian's IT department), but we do at least get to see Dr. Dre extol the benefits of HP Beats audio -- not to mention a little beatboxing from Rhys Darby of "Flight of the Conchords," who serves as the host of the ads. Head on past the break to check out the Dre ad and HP's introduction video, and hit up the link below for the rest of the series.
$40m and they couldn't keep the camera steady? Sheesh...
I love it
@cwalters74
bita bita boo yea yea
lol
@cwalters74 Who's this guy? New Artist?
@cwalters74
Good call!! The Dre one is the best..so funny man!! Keep it up HP
@jeromym
Are you guys kidding? These adverts are cringe worthy. Not only that, but I can't believe on bit DRE uses HP junk. No one uses HP in recording studios.
@macmann: Did you watch the second video?
HP Beats audio lets you *play* Dr. Dre's music, and have it sound like it's supposed to.
From http://woooha.com/2009/09/dr-dre-presents-beats-audio-hi-end-audio-software-for-hp-laptops/:
According to HP, Dre has developed “…a unique, high-performance audio software solution. Available exclusively on the HP Envy, Beats Audio offers users playing music or audio through headphones or external speakers the optimal sound experience – the way the artist intended it.”
@jeromym I gotta say that I lost a lot of respect for Dr. Dre when he partnered with the idiots responsible for $200 Monster HDMI cables for his headphones. Ugh.
@jeromym which monitors are those black and white ones?
@RokitBlast
Yamaha NS-10s
@macmann Yeah, I am really not thinking these are very good. If Dr. Dre´s music is sounding the way he intended on an HP Envy, he must be making some pretty crappy music.
Phrases like "Lets Do amazing" and "Make Believe" are all grammatically incorrect..
@commenter7
let me just use iPod Touch to fix this up . . .
@commenter7 You mean like "think different?"
Hilarious!.. I like them!. Can't wait to see whatelse comes along!..
@motorolo
OHHHHHH SNAPPP!!!!
@commenter7 Where do they say "make believe"? Let's Do Amazing" is incorrect unless "Amazing" is an activity. "Think different" is a command to think in terms of a concept. And while this post is dorky and about to be downranked into oblivion I don't like incorrect posts :P
It's a bit cliché and uninspiring.
@huh
but for a company that has made a point of not caring about customers or having a public presence, its not so bad.
@bolezhinkov
ah thats right! i'd forgotten all about their 'uck the consumer campaign"
was that the ones with the headless bodies?
@bolezhinkov wow, don't want to get personal bro, but you have no idea what you're talking about, there are more HP logos in public than Apple can have in their wet dreams.
Love it, plus the guy from Flight of the Chonchords is awesome
@werty1432k
Murray. Present.
Should have set aside the 40M to license multi-touch from Apple.
@Ariel Bender You do know apple doesn't really own the multitouch IP right?
@max2020
Who does own it then?
@pukerocket
Various people. Apple own a number of patents that cover multitouch gestures, not multitouch itself.
Ha ha, sweet! Flight of the Chonchords are awesome :D
http://www.wergadgets.com/
That's their "killer spot," huh? It had mixed reviews in my house:
I thought it was stupid. My wife thought it was lame.
"Let's Do Something Awful."
@Mishka
what he said.
thought that was about the stupidest thing ive seen today. and i just got done watching a video explaining why lindsey lohan is suing e-trade... so thats saying something.
It's like the Beats by Dr. Dre Monster Cable shit all over again. I guarantee you there's nothing special about the audio card or audio processing on any of these HP laptops, or at least nothing to justify the premium I'm sure they'd add on it if anything is even changed at all.
Dre on the other hand? Rolling in money I'm sure. Maybe he'll actually put it towards getting Detox out the door. Seriously though, The Chronic 2001 was incredible. So many classic beats. Where the fuck is Detox?
I am doing something amazing... with my MacBook
@Jacob Apple Geek
Yeah it's called being a sheep \ loser.
@Jacob Apple Geek
That's not amazing. It's quite common for people who don't have girlfriends.
@DoctarPeppar
Better being a MacBook sheep than HP sucker.
@Jacob Apple Geek
Trolling != Something amazing
@Jacob Apple Geek. If that works for ya, go for it. don't get me wrong. My life and work are on Macs. But if you can do the same whatever as me with the same quality, in the same time, same cost etc on a Windows machine have at it. I won't tell you what to use.
And the ads are totally lame. My mate gave me a laugh though. Saw the first one and says "is this is going be like the microsoft ads and we find out that the agency does everything on Macs"
Not Bill Gates/Jerry Seinfeld BAD, that's for sure,
but still kinda weak— wacky Rhys Darby not withstanding.
I know the Dr, Dre audio thing is for 'the kids', but come on, throw a few million dollars at any well known musician and they'd say "I only trust my music to be played on a Coby."
@yrag
Those Gates-Seinfeld ads were pure gold.......GOLD I SAY!!!
Which laptop is that in the second video?
@DoctarPeppar
Either the Envy 13 or 15.
Hope he's working on Detox...GET TO WORK DRE!
This is proof that I'll watch anything Rhys Darby is in.
Commercial Garbage. HP Garbage. Dr. Dre "Beats" Garbage. Did i also say HP Is Garbage. Hp is Garbage.
"padabadabooo, yeah, yeah..." Fuckin' hilarious! :D
I don't like it. The reason I don't like it’s because you learn nothing about HP and their products during this commercial. If the person watching the commercial doesn't know who they or how they products behave they won't learn it from these ads.
Also didn't learn anything about their products other than who they are paying to endorse them. They need to show their products and why I should buy them over Dell or someone else...
@dxdragon
That doesn't mean the ads are ineffective. It's a branding ad. These ads are clearly focused on building their brand and not selling you a specific product. The intention is to build your confidence in HP and perhaps increase brand awareness, not get you to buy something specific. You may see future ads that are focused on a specific HP product, but that's obviously not the goal of this phase of their marketing campaign.
They could boost sales even more if they designed ads that adopted a smug attitude, lied, and childishly ridicule competitors. *coughapplecough*
@shishi
Apple is smug because they're at the top of their game and no one comes close. You all know it, and you're all jealous, which is why I'm about to get down ranked into oblivion. :p
@macmann
+1