pictures of the touchscreen-loving user interface on Sony's genre-straddling camera concept, so what better way to improve on that than with video and a few specs? Beyond the break you shall find one of those excessively stylized promotional vids you know and love to hate, but tolerating the fluff with reward you with some nice hints about how the shooter is operated plus finally some word on what's inside. An Exmor APS HD CMOS sensor is touted, along with the accompanying capability to shoot 1080p AVCHD video. While we still find the design of these interchangeable lens cameras ridiculously appealing, there is one thing we have to complain about and that's the clunky naming scheme. Please Sony, give us something sexier to call it than an "ultra-compact camera concept" -- how about the Sony Beta, it comes after Alpha and is typically used to denote an unfinished product. You can have that one for free.