Here's a fun tidbit we just learned from Microsoft's Joe Belfiore: in order to focus
Windows Phone 7 Series on the idea of best serving end users, the team actually created two fictional targets consumers named "Miles" and "Anna," a pair of married 38-year old "life maximizers" who demand the most from their devices. Yes, it's a little strange and hilariously specific on the surface -- Anna just scaled back her PR job to part-time so she can take care of the kids! Miles like to take pictures and use Facebook to share them with his parents in Europe! -- but it makes a certain amount of sense: Microsoft says it's trying to create a device that appeals to someone with both a work Exchange account and personal Gmail account, someone who needs to get work done but also wants to play 3D games, and it thinks that if Miles and Anna are happy, chances are a lot of other customer segments will satisfied as well. Of course, this is almost exactly the same message we've heard from Palm
about the Pre, but at least Microsoft's ideal users aren't a
creepy alien lady or a
mom from the 50s -- and they have a much better reason to
Bing their way through the WP7S UI.
posted March 15th 2010 6:36PM
FWIW, I just turned 38 and can't wait for WP7S. :) Of course, buy the time it comes out and I actually get a phone I might be 39!
Pretty sure Mike, I mean Miles, is 34.
@huh just because people are experimenting with it, it doesn't mean that the world is moving in that direction- there are some cool things about html5 but until it is more universally embraced and functioning it is just experimental technology
i wonder if mike york knows he was a face in a microsoft presentation
Wow! The phone I've always wanted!
Native DivX support because Miles likes to cruise ThePirateBay...