It's far and away one of the most genius concepts we've seen in the past year, and we couldn't possibly be happier for one Min-Kyu Choi. Said designer, who recently graduated from the Royal College of Art, was recently showered with laud after the above-pictured Folding Plug nabbed the gold in the Brit Insurance Design contest. Unfortunately, we're still no closer to understanding when some moneyed manufacturer will pick this up and start producing it, but hopefully this prize will reinforce its awesomeness and catch someone's eye. In related news, we're also seeing for the first time a Folding Plug version with USB ports on the exterior, which would be just about perfect for UK-based gadget junkies. Here's hoping this dream doesn't die just before reaching the conveyor belt, yeah?

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