George Takei can't show you Sharp's fourth pixel, can still blow your mind
By Richard Lawler 
posted March 22nd 2010 5:21PM
posted March 22nd 2010 5:21PM
posted March 22nd 2010 5:21PM
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haha wwiwa wow.
@davidmuful Indeed
@germangabriel
Now the other manufactures are going to grab the rest of the cast for their ads.
To bad Scotty's dead... he could come in saying "Captain, she can't take any morrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrre!"
@germangabriel
I haven't enjoyed an advert this much in a while!
@germangabriel
*passes by peter griffin* - "well, helloooooooo"
@Blackstar
Thanks to CG Technology and George Lucas, anything can be inserted with some clever photoshop and after effects. ^_^
Yeah, you know, it's about time. I was so tired of my Panasonic Viera Plasma not showing me any yellow.
@germangabriel LOL I love the add. This guy is a great actor. GREAT WORK SHARP!
"*Gasp* Oh My!" LOL, love this guy.
@onlymyrailgun You know he's gay right?
@Broderbund
So?
This is when I'm happy youtube allows timestamps.
http://www.youtube.com/watch?v=4hSnAxvRdmY#t=25s
Now to get that on my phone.
@onlymyrailgun
I'm pretty sure it wasn't so much the thinness that he was trying to show us as much as his expression to seeing the "4 pixel" (actually it should be 4 subpixel per pixel) quality
Oh Hello.
I must say, that expression is indeed priceless, and I'd like to figure out exactly how the fourth pixel would be oh so... glorious, shall I say?
@RickStar
It won't be glorious, it will be FAAABULOUS!!
I'm going to wait until they make tvs out of unubtanium
I wonder what he saw there for that brief second... WHOAA!!.. :O
#Nerdgasm
@Chris DPSN AggieCEO XBLThe Aggi
You look like a guy I've seen on TV!
Is he included in the package?
@Techno1q
I wish George Takei would include himself in mine
@KyleBolton OOOH MY!
I had thought he was the Dharma Initiative orientation guy, when I saw this commercial.
@killplay as a south asian (indian) person, I can confirm that asian people do all look alike. sometimes i confuse my cousins, they all look alike.
@ravissimo not just that, the lab coat, the dialog, everything
@ravissimo was that sarcasm? because last time I checked I could easily identify each of my cousins and george takei is japanese so he is east asian which would look completely different from south asian based on stereotypes...
Edge lit gives you ridiculously thing displays. However, backlit gives your better color reproduction. Oh, the choices... them is good!!!!
That was a beautiful thing.
@KyleBolton
So?
@KyleBolton The minds not the only thing he can blow
@Tohe Was just a funny observation, lighten up.
Don't you internet bastards do it. Don't you dare take that picture and do something dirty to you. You bastards. You internet bastards.
George Takei is a nice man. DON'T. YOU. DARE.
@Teslanaut
not... starting... photoshop... i.... swear.
@Teslanaut MUST...RESIST..DAMN..YOU...DARTH...VAADDEEERRR!!!!!
I don't get it: So the fourth pixel requires third input?
@Luke i'm guessing its a fourth color pixel, to better reproduce colors, its going from RGB to CMYK (google it), it doesn't require a second input it just realocates different voltages to the pixels to represent a wider range of color
@totaldestroyer "i'm guessing its a fourth color pixel, to better reproduce colors, its going from RGB to CMYK (google it)"
This is not CMYK. CMYK is a reflective colour model suitable for ink on paper or similar. Also CMYK has a smaller gamut (fewer possible colours) than RGB.
This looks like CIE L*,a*,b* (aka CIELAB) which has R-G on the a* axis, B-Y on the b* axis, and black to white on the L* axis. It's the most accurate and complete gamut possible, and contains many colours that cannot be stored or displayed with RGB.
I'm not sure where Sharp expects to get content from though; DVDs and television signals are all RGB.
@totaldestroyer I'm not entirely sure I get this.
RGB: blast green and blue full to get yellow. So what, exactly, is the point of the yellow pixel?
@Luke
yeah, I feel like this is just for the marketing, there are two types of primary colors, additive; RGB, and subtractive, CMY (K is added on on printers because otherwise it would waste a lot of CMY just to get black).
Basic rule of thumb for what colors to use: if the medium is black (like TVs) use RGB, if it's white (paper) use CMY[K], and science tells us we can ideally produce any color we want
@JeremyBenthem
Red +Green = yellow in CIE world, Green+Blue = Cyan
@JeremyBenthem
Yeah i agree, don't see that much point of this. The reason why we have RGB, is that, in most people, cones in our eyes are sensitive to only 3 different frequencies of light (short wavelenght - Blue; medium wavelength - Green; long wavelength - yellow). so RGB should theoretically display all colors given that each subpixel is able to produce enought luminance. (the rods in our eyes can see a different frequency but rods are saturated with most lighting sources) Supposedly, there is a small percentage of females who can see in a 4th frequency due to mutant allele on the X chromosome (males cann not since they only get one X chromosome, unlike femals who get two). But even to just satisfy that population, it doesn't make sense as nearly all video sources (and video cameras) are RGB.
@Luke
"Third Input" ?? Really? We're going back to the gay thing again?
lulz.
@jason42 So, the content is being captured in an RGB system, transported in another system, and Sharp is presenting it in LAB system. How is Sharp interpolating the RBG original data, and how is the original LCD technology limiting that LAB space?
@JeremyBenthem
Close...
RGB is the additive color spectrum...CMY is the subtractive spectrum.
What that means is, in order to create a full color image with light you use additive. So 3 grayscale images are projected (meaning light passes thru them with the color R G or B filtering them...or in the case of film all three layers are on one strip of emulsion.) when those colors mix you get all the other colors, so when red and green mix you get yellow, green and blue makes cyan, and red and blue makes magenta. Black is the absence of light, white is what happens when all 3 colors occupy the same space at the same intensity each.
CMY work in the exact opposite way. They are reflective colors. So when you mix them the reflected result is what is seen. So Magenta and Yellow makes red, cyan and yellow makes green, and cyan and magenta make blue. All the colors mixed makes black, no colors make white.
This means the addition of some fictional yellow pixel makes NO SENSE and would do nothing!
This is 100% marketing BS!
To me thin tv's have no real value other than "hey look how thin my tv is"
@MurdaFace
And look how light it is come moving time...or look how the 55" model still works on my stand I had my 42" plasma on...or how it uses 40% less electricity to do the same thing.
Why hasn't anyone thought of adding yellow before?
@mellerad
Because every color of light can be made with red, green, and blue. Yellow, for example, can be made by combining red and green light.
@DrTrent
Red green and blue can't reproduce every color. The three define a limited subset of all possible colors. Adding a fourth color, yellow, will expand the coverage of the color space. Check out wikipedia's entry for "RGB color model" to learn more.
What I'm not sure about is how they will use the yellow, since all the data (in DVDs and whatnot) is stored in RGB.