SanDisk ships 32GB microSDHC card for $200

By Darren Murph

posted March 22nd 2010 4:46PM

Our 16GB microSDHC card has been treating us well since shipping early last year, but obviously no capacity is capacious enough. SanDisk has just announced that a Class 2, 32GB version of its microSDHC card is now shipping (remember that "something big" thing?), bringing gobs and gobs (and gobs) of storage space to whatever phones still support it. SanDisk claims that this is the first of its kind, but you can bet that other memory outfits won't be far behind in matching it. It should be hitting e-tailers momentarily for $199.99 (and around £200 if you're in the UK, we're told), which is almost certainly more than the (subsidized) price of the phone you'll be sliding it into.

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SANDISK FIRST TO SHIP 32 GIGABYTE MICROSDHC CARD

Consumers Unleash the Potential of Smartphones With

Highest-Capacity Memory Card for Mobile Phones

Milpitas, Calif., March 23, 2010 – SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced that it has begun shipping the world's highest-capacity removable memory card for mobile phones – the 32 gigabyte (GB)1 SanDisk microSDHC™ card. The new microSDHC card offers consumers an unprecedented level of freedom and flexibility in how they store, send and enjoy digital content.

"With the large volume of photos, videos and music that consumers create and carry around, a high-capacity memory card is a must-have component of today's smartphone," said Sanjay Mehrotra, president and chief operating officer, SanDisk. "This is the highest-capacity card of its type, and SanDisk is pleased to be the first to ship such an advanced product. This marks yet another important first in our innovative history in the flash memory industry."

Smartphones have evolved far beyond the simple phone call. They serve as mobile offices, music players, movie theaters, cameras, video recorders, GPS devices and gateways to the mobile Internet. The highly-versatile 32GB SanDisk microSDHC card delivers immediate memory expansion that lets consumers enjoy the storage-intensive features of their advanced handsets. For example, the 32GB SanDisk microSDHC card can store enough music to outlast 35 round-trip flights between San Francisco and New York before repeating a single song.

The 32GB SanDisk microSDHC card is available now on SanDisk.com U.S. and European e-commerce sites, with worldwide retail availability to follow next month. The new card comes with a 5 year limited warranty and carries a suggested retail price of $199.99.

The 32GB SanDisk microSDHC card also lets mobile network operators (MNO) and handset manufacturers (OEMs) equip their subscribers with enough storage to match the industry's leading smartphones. By bundling SanDisk's new card with the phone, consumers get high-capacity mobile storage in a convenient form factor. SanDisk microSDHC cards are also available in 2, 4, 8 and 16GB capacities and are shipping today in volume.

SanDisk is mass producing the new cards based on its industry-leading, third-generation 32nm X3 (3-bit-per-cell) technology, which makes a 32GB capacity possible in such a small form factor. The successful development and wide distribution of many X3-based products through OEM and retail channels in recent years demonstrates both the technology's maturity and SanDisk's ability to quickly bring it to market.

SanDisk microSDHC cards adhere to the stringent quality expectations of top-tier handset manufacturers and MNOs, and SanDisk is taking orders now. To meet the specific needs of different OEM customers, the 32GB SanDisk microSDHC card is available in a variety of card and adapter configurations as well as with the option to pre-load the card with custom software.