We got a peek today at the new "3-way" synchronization service from LG that the company is calling Air Sync; it's only available on the GD880 Mini right now in the UK, but they're looking to expand it across Europe and Asia before too long and -- if we're lucky -- North America eventually. So what is it, exactly? Basically, it's a synchronization service for text clipping, photos, videos, contacts, and the like that integrates with your PC using a downloadable client. After it's installed, you get a few new context menu items that let you fast-track content to your phone via the cloud, and we were pretty amazed at just how quickly the transfers consistently happened -- within a few seconds, a dialog pops up on LG's demo Mini notifying you that the goods have been received. It sounds like LG will be looking at deploying this with a subscription model in most markets, so don't expect gratis awesomeness -- but if you transfer tons of pictures from your desktop to your mobile, this might be the way to go. Follow the break for video.
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LG Air Sync hands-on