Regardless of how you feel about Microsoft's rejuvenated mobile push this year
, hatred of the "Windows Phone 7 Series" moniker has been nearly universal -- it's too long, it trips you up every time you try to say it (seriously, just listen to any of our podcasts
), and the "Series" bit doesn't make a whole lot of sense anyhow. Happily, Microsoft has heard the world loud and clear on this one, officially changing the name today to the simpler, happier, more logical "Windows Phone 7." The branding move doesn't have any technical or strategic significance, as far as we can tell -- it truly is just a name change, that's all -- so you can expect the same software to launch later this year that we've already been anticipating... you just won't have to deal with a tongue twister every time you're trying to tell a friend about it.