Get ready for a shift in ESPN's online offerings, tomorrow the video streaming arm of its empire changes names from ESPN360.com to ESPN3.com. New features immediately available on The Tres include new viewing modes for events including split-screen and picture-in-picture, updated scoreboards, Facebook and Twitter tie-ins and live chat with other viewers, while it also plans to launch more HD-quality video streams during the NBA Playoffs, World Cup and U.S. Open Tennis events later this year. It should be available to customers on AT&T, Verizon, Cox Communications, Comcast, RCN and many other networks, a quick revamp and positioning next to the two top dog channels may be just what it needs for us to consistently see what's available on the desktop and not just the television. Check after the break for a few of the TV spots that will be promoting the change.