People of Lava trumpet Android-packin' Scandinavia HDTV, one bodacious company name

By Darren Murph

posted April 5th 2010 4:08PM

Forget Sony, Vizio, Samsung, LG, Toshiba and Sharp -- those guys might have leverage in the production line, but they ain't got the pizazz possessed by Sweden's own People of Lava. After confirming (and reconfirming) that such a company really exists, we were stoked to learn that an Android-based television (the "planet's first," as they say) will be shipping later this year from 'em. As the story goes, the future set -- which will be fittingly dubbed Scandinavia -- will sport a 42-inch panel, a 1080p native resolution and internet connectivity. We're told that 47- and 55-inch variants are on the way, all of which will include Android widgets onboard and provide users with easy access to YouTube, Google Maps, the weather, an internet browser, Facebook, Twitter, etc. A USB socket will also be included (presumably for playing back media on your external hard drive), and it'll demand a €2,000 ($2,695) and €2,500 ($3,370) investment when it rolls out in September. IKEA, you seeing this, or what?

People of Lava trumpet Android-packin' Scandinavia HDTV

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Swedish manufacturer launches world's ﬁrst Android TV

Sweden's People of Lava beat everyone to the chase to launch the world's ﬁrst fully interactive
internet TV. Following the launch at IFA Berlin in September, the new People of Lava
"Scandinavia" will hit the stores, complete with Full-HD LED display and a fully integrated
Android platform. But starting already early summer, selected early users will be able purchase
and evaluate the Scandinavia TV through a beta-test program. And discussions are already
ongoing with potential future partners and developers for content and media.

The Scandinavia TV set is the embodiment of People of Lava's vision to build a machine that
goes beyond push-TV to become "a window to the world".

– Think of it as a device that provides all the functionality that you would expect from an Android smart phone, combined with the quality and deﬁnition you demand of a high-end Full-HD LED TV set, says Christian Svantesson, co-founder and CEO of People of Lava.

The Scandinavia Android TV - which will ﬁrst be released in a 42" version, followed by 47" and
55" - is built without compromises. It features top-of-the-line components and is carefully put
together by hand to ensure the kind of quality that customers expect from a People of Lava Full-
HD LED TV set. Its Android platform and internet capabilities provide a wide range of
functionalities, including:

-Out of the box Android TV applications such as:
-YouTube, Google Maps ,Weather, Time, Calendar, Internet Browser
-Downloadable Apps, both free and from coming App-store:
-Facebook, Twitter, Email and more...
- Internet connection
-USB connection

The Scandinavia TV is unique in many ways. Not the least in the design and materials. People of
Lava have worked with the German ofﬁce of the well-respected design-ﬁrm Designit to capture
the sprit of the company in the design. The materials have never been used in televisions before
- a nearly natural material, with a very deep gloss, and hard as stone, otherwise mainly found in
exclusive kitchen and yachts.

According to current plans, this is even the ﬁrst TV to be built in Sweden for several decades -
thus bringing a proud Swedish tradition back to life. For this reason, People of Lava has set up
their own assembly-line at their ofﬁces in Stenungsund, outside of Gothenburg.
The price of the Scandinavia 42" will be between €2,000 and €2,500 at the global sales-start in
September.