Santander's Group City in Madrid is a big place; nine buildings sheltering 5,500 employees of one of the largest banks in the world. Guiding visitors around such a massive complex is a challenge, and what's the best way to solve any challenge? Robots
, of course. Santander turned to YDreams, who we've seen before playing with augmented reality
, but in this case produced something more tangible: a fleet of little red guys called "Interactive Guest Assistants" that use swarm interactions to guide fat cat bankers to their next conference -- and maybe to face off against the evil Maximilian in a harrowing battle at the end of the movie. There's also a giant virtual wall full of boring financial information presented in fancy ways, even an augmented reality map of the complex, all shown in a video after the break. It's the bots we like the best, so we'll be ordering a gaggle to guide our own visitors -- to their doom.