Santander's Group City in Madrid is a big place; nine buildings sheltering 5,500 employees of one of the largest banks in the world. Guiding visitors around such a massive complex is a challenge, and what's the best way to solve any challenge?
Robots, of course. Santander turned to YDreams, who we've seen before
playing with augmented reality, but in this case produced something more tangible: a fleet of little red guys called "Interactive Guest Assistants" that use swarm interactions to guide fat cat bankers to their next conference -- and maybe to face off against the evil Maximilian in a harrowing battle at the end of the movie. There's also a giant virtual wall full of boring financial information presented in fancy ways, even an augmented reality map of the complex, all shown in a video after the break. It's the bots we like the best, so we'll be ordering a gaggle to guide our own visitors -- to their doom.
posted April 7th 2010 8:08AM
...AND THEN SKYNET GOES ONLINE AND WERE ALL DOOMED!!!!
Living in Madrid might finally pay off!!!
Guys I can't really get why a bank these days invests that amount of money and resources into this kind of attraction. are they having money stashes they don't know how to use otherwise
I would like some apps and robots, conected to wikileaks,..
s.
This is really gimmicky - a modernist nightmare actually.. Clearly the designers recruited by the bank are very talented but it's a shame that their talent went to useless stuff like this.. marketing to rich assholes for a multinational bank (an evil empire)
i kept waiting for one to roll and and someone to get inside :(
Combine this with the Honda U3-X and you get Serge from Caprica.
They remind me of Serge from Caprica. Will voice recognition ever be good enough to ditch the touchscreen? It's been about 20ish years and we don't seem to have come along that much.
@cherryboom
Spared no expense!
Absolutely amazing!!! Its like a lot of future techniques combined in one place